Why we believe we have created the perfect PR package for SEO
With SEO and PR markets increasingly merging agencies at both sides of the border have started to encroach on each other’s turf to sell their wares.
Firms that once specialised in web mapping and site structure are now huge content generators, while those who have spent years honing their media relations are now working their press releases around key words and link-building strategies.
While we don’t proclaim to be SEO specialists, we do believe we have built the perfect PR package to help firms boost their off-site SEO thanks to our unique position in the media market.
Here’s a run-down of what it includes:
Link building
Link building is one of the oldest SEO strategies in the book. Since the late 1990s search engines have treated links as votes for popularity and importance in the ongoing democratic opinion poll of the web, and as such brands are constantly on the hunt to secure follow links back to their site from high-DA and relevant sites.
Our Breakthrough package offers a money-back guarantee of two follow links from publications with a DA of over 90, and we look to secure as many links as we can elsewhere to ensure there’s a healthy mix.
What’s more, our link building strategy has been developed alongside the digital desks on national publications which means we are always one step ahead of the curve when it comes to changes in link policies on national newspapers. Given that this usually has a trickle-down effect, it’s always good to be in the know.
For more advice on how to link build, see our top tips page here.
Social signals
Although links remain an important part of the SEO mix, there’s an indication that Google is shifting from exogenous signals to a new approach that relies on endogenous signals. That means a big focus on quality and an even bigger focus on social signals such as how sticky a piece of content is and how many people interact with it.
As part of the Breakthrough package we include social media distribution of the story via our in-house social media channels that places the content in front of relevant people who are more likely to share and interact with it.
Take a look at how we achieved our first quarter-million share month for our clients here
Web presence
Garnering a wide spread of coverage is key to an effective SEO strategy. The popularity of a story can amplify your brands message and presence on the web, so creating powerful, engaging content that gets wide pick up is a silver bullet solution to getting noticed in search.
We distribute our Breakthrough stories to a guaranteed 137 regional sites, including the likes of The Scotsman, Yorkshire Post and Lancashire Evening Post. On top of that we get guaranteed national coverage and widespread pick-up from relevant titles that deliver a healthy web presence almost at the click of a button.
To get an idea of the sort of numbers we can achieve, check our results from 2017
Content collateral
Finally, all the content we create for our clients as part of the Breakthrough package is theirs to own and use on their site and social platforms.
From the research to the video and visual assets, we provide clients with a range of content that will boost visibility on search and helps deliver longevity in the campaign. Our infographics are cut up as five separate visual assets which can be posted out on social media over a number of weeks or months, and our videos sit perfectly on landing pages that sip up that all-important SEO juice.
Get in touch with us today to see how we can help with your SEO strategy.