“Why do so many PRs rule out ‘Sunday for Mondays’?  We routinely get pushback from clients when the slot is suggested.  I don’t understand it.  It seems that it has somehow become ‘received wisdom’ – perhaps on the basis of a project that failed to launch.  But rejecting it out of hand is actually evidence of the disconnect between PR and the media.  A misunderstanding of what the media wants”.

 

Read more about how Sunday for Mondays are a win for clients here.