November 30 – December 31 2017

In 2017, 72Point launched it’s first Christmas Campaign with The Silver Line – the only national, free and confidential phone line dedicated to older people suffering from loneliness and part of the Jo Cox Commission on Loneliness (2016 – 2017).

We used our talents to #StartaConversation about loneliness and pledged to donate £100 from every new business project we received in December to support The Silver Line’s work.

Our supporters came forward to start a conversation about loneliness in our campaign video. Three brave people, including Luisa, appealed to anyone

watching to “keep talking to each other” – reminding us that we have the power to change someone’s day and create connections that count.

The campaign raised £1,400 and achieved national coverage for The Silver Line in The Independent, The Sun and The Evening Times as well as Scottish Sun and The London Economic, reaching over 288K coverage views and an online readership of 253million.

We also supported the charity’s national #FoamAlone campaign on our social media channels, with raised £2352 in donations, as well as reaching hundreds of new supporters. The money raised helped The Silver Line to answer an additional 450 calls over the Christmas period.