TOUCHED BY CANCER

SUMMARY

NATIONAL PR CAMPAIGN FOR CHILDREN WITH CANCER

Our final campaign with Children With Cancer highlighted how common the disease is, uncovering that a fifth of adults in the UK have known a child who has suffered from cancer, but more than 90 percent of respondents were unaware that approximately 250 little ones lose their lives to cancer each year. We packaged up the shocking revelations in a news story that hammered-home the importance of Children With Cancer’s cause, landing 23 pieces of coverage in publications including The Mirror, Sun, Express, Star and more

SEP 2019