With the pandemic turning people into budding entrepreneurs, we helped business assistant Osome reach as many of them as possible with a test and international coverage that generated heaps of leads!
We tapped into the new generation of founders by putting a spin on the traditional careers test and using experts to create the ‘side-hustle personality test’.
While the test highlighted and affirmed participants personal talents inspiring them to chase their dreams, it also drove them directly to Osome’s website where they could find the necessary support.
We launched the quiz alongside research highlighting the nation’s barriers to going it alone. The campaign secured coverage across both their Singapore and UK markets – exactly where our insight found our key target audience were reading their news – including GQ, Joe.co.uk and Mirror. This international campaign was shortlisted in PRCA’s Digital Awards.
The campaign resulted in:
- 7,594 quiz completions
- 63 sales leads
- 1,924 CRM leads
“For our Side Hustle Test they helped create an engaging and shareable campaign which drive 10,000s hits to our website. It was terrific and we’re still dining out on it to this day.” – Paul Afshar, Marketing Director, Osome
1924 CRM Leads ✳︎