Guide Dogs

86

Pieces of coverage

800K+

Estimated coverage views

490M

Daily Readership

We were proud to work on this important campaign, together with Guide Dogs, that aims to breakdown stigma around living a life with a visual impairment.

Schoolkids were allowed to ask a blind woman any questions they had, after research revealed that 32 per cent of children want to know what a blind person sees when they are dreaming.

The result of was a heart-warming piece of video content that brought an important topic to the national media’s attention.

Lisa Petrie, head of children and young people service development for Guide Dogs, added: “Vision impairment is a massively growing issue in the UK. We are working tirelessly to increase awareness of the work we do and the support we offer to the public including young people.”

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