Can You Guess These Iconic Celebrations?

Performance Comms’ client Copybet came to us seeking widespread coverage amongst national print and online titles, and other major media outlets.

They were looking to drive crucial backlinks to their site, and identified the creation of a clever digital asset as the method to achieve this.

Our in-house design team Oath Studio created an engaging quiz to see if participants could guess iconic football celebrations after research revealed that Cristiano Ronaldo’s ‘Suiii’ was the most recognisable amongst the British public.

Highly-engaging, clever, instantly recognisable content delivered by our team during a time where football was front-of-mind of the consumer, off the back of the Lionesses’ triumph.

The story delivered bundles of national coverage, as well as 9.782 click-throughs on the quiz and a reach of 252,000 on SWNS owned social media channels.