How To Spot A Poker Face

Together with Online Betting Guide, we developed a campaign to help the British public identify when someone is lying.

We partnered with a body language expert to reveal the tell-tale signs, after nearly one in five Brits admitted they think they have the perfect poker face.

Key things to look out for when someone is bluffing during a poker game include fiddling with chips, sitting up in the chair when they have a good hand, and trembling hands.

Our in-house design team created a quiz to test for awareness of the facial prompts to look out for, boosting the appeal of the story and helping to secure widespread national and regional coverage.