SUMMARY

GENDER-SPLIT RESEARCH FOR CHANNELMUM

Our rewrite and media distribution services boosted Channelmum’s story on the ‘gender price gap’ and help it travel as far as possible. The press release was a topical study into the difference in price of clothes from boys to girls, highlighting the unfair price that mothers may be paying. Our Digital Outreach team ensured maximum media exposure – landing 170 pieces of coverage in total and in 5 top 10 national news sites, generating a public conversation around the issue of the gender price gap and raising awareness of it.

MARCH 2018

View Coverage Doc

170

Pieces of coverage

3.01M

Estimated coverage views

8.78M

Daily Readership