Nioxin, The Wella Corporation
EXPERT'S TOP FIVE HAIR LOSS FACTS
100
Pieces of coverage
For Nioxon, (part of Wella Corporation) we delivered a creative PR package consisting of interactive digital assets, video and news generation. The hair care brand wanted coverage in national and lifestyle publications, educating their audience and engaging with their consumer market on the topic of hair loss.
For the number 1 salon brand for thicker fuller looking hair, we conducted research through OnePoll, surveying men and women over 25.
Our broadcast and video team produced a video in support of Hair Loss Awareness month showcasing the common factors that could be causing hair loss, with insights from Trichologist Mark Blake.
Our design studio, Oath created a quiz titled ‘How much do you know about the hair on your head?’, featuring a collection of multiple-choice questions on hair thinning, follicles and more.
Nioxin achieved 100 pieces of coverage in Sun, Daily Express, Mirror, Metro and many more leading titles.