eharmony tasked 72Point with creating a targeted regional campaign that made a big difference to their brand awareness and subscriber numbers in South West region.
The Bristol Love Report is a deep dive into dating and relationships in post-pandemic Bristol. The 3-phase project includes research on the love lives of Bristolians including how they most commonly date, where they go for first dates, whether they split the bill and other topics to do with dating. The insights were packaged up into a printed report designed by our in-house design team Oath Studio.
Then, we announced the Love Hubs, a list of 20 venues voted for by the public as the best dating spots in the city. Each Love Hub venue was included in the media outreach and were encouraged to post on their own social changes to drive further brand awareness. Each of the nominated venues now proudly display their ‘eharmony Love Hub award’ stickers in their front windows, adding brand awareness and placing the brand firmly into the dating lives of the region.
Not only did the report help to secure high levels of positive coverage for the brand, it also provided a rich pool of engaging data, from which to craft many different types of content. And – importantly – it’s encouraged more singles to sign up to eharmony to find love!
50% increase in sign-ups ✳︎
50%
Increase in sign-ups
33
Pieces of coverage