Travel giant, Expedia, release an annual Air Travel Hacks report, with the Airline Reporting Corporation to position the company as experts in the travel industry.
We were tasked with using Expedia’s own data to create a news story, bolstered with OnePoll stats.
The campaign explained how you could save a quarter on plane tickets and have a stress free experience if you follow the advice set out – including booking 162 – 180 days before departure and flying on a Friday in January to avoid cancellations.
We were asked to showcase Expedia’s internal data to create a newsworthy story about the cheapest and most stress free times to book a flight. The report was set to position Expedia as a trusted company in the travel space.
We combined this data with OnePoll research which revealed the top worried travellers have when they fly to create a fully rounded news story to generate the maximum amount of coverage.
135 pieces of coverage ✳︎
We’ve demonstrated our international research capabilities with Expedia numerous times and the team understand how strong stats can lead to a wide spread of media coverage, whether it’s internal or external data.
We considered the stats provided by the brand to come up with an angle fit for the national press and brainstormed a supporting angle using OnePoll research to back up the stats provided by the brand.
135
Pieces of coverage
2.48M
Estimated views
Multimedia Coverage Results
The campaign generated an outstanding 135 pieces of coverage across national and regional news titles. It led to an estimated 2.48million views and print circulation of 3.54million.
If you are an established brand with strong sets of internal data, feel free to send it across to us, to see if we can make a story out of it.