Tasked with spreading awareness on how to give babies and toddlers CPR, we crafted an extraordinary, free storybook designed to educate and empower parents on this life-saving technique.
Imagine this scenario: a baby or child goes into cardiac arrest. Would you know what to do? We delved deep, surveying the nation’s parents to gauge confidence levels when it came to performing CPR on their little ones.
In response to over a third of parents admitting they’d be uncomfortable performing CPR on their children, we created “Aaron’s Heart”, a free story book to help parents and caregivers learn CPR for infants and kids.
12,000 books ordered ✳︎
We didn’t stop there. We also created an educational step-by-step video, making this life-saving technique accessible to everyone. Plus, we highlighted its importance with compelling case studies featured in national press and women’s magazines.
Over 12,000 copies of the book have been ordered to date, a testament to the growing awareness and the success of our campaign.
97
Pieces of coverage
12k
Books ordered
35
Pieces of top tier coverage