Vacancy : Office And Finance Assistant - London
Role: Office and Finance Assistant
Location: London (Hybrid)
Salary: £25,000 to £30,000 depending on experience
Contract: Full Time
Reporting to: Finance Manager
Advert closing date: 15th December 2023
Who we are:
72Point is a market-leader in content creation. We generate, produce and deliver top quality news stories, pictures, videos, visual puzzles and animated infographics to the national news media and beyond.
Our client list includes a string of huge global brands, as well as some of the biggest names on PR Week’s Top 150.
We land coverage every day in print, online and via social platforms.
We are part of the SWNS Media group. SWNS proudly brings the heartbeat of Britain to life for our biggest news brands. Every day, hundreds of our stories, images and videos are published and broadcast across the national media.
SWNS content spans breaking news, court cases, amazing human interest stories, consumer issues, health studies, scientific breakthroughs, opinion polls, and stunning imagery and viral videos.
We distribute to the biggest news publishers in the world – from the Sun, Mirror and Daily Mail to the Times, Telegraph and New York Post.
Job Description:
72Point is looking for someone to provide administrative support to the finance team and the wider business as well as to assist with daily operations. The candidate will be working closely with the sales team to coordinate their clerical requests in a timely manner as well as liaising with HR, IT and facilities to monitor and report any problems within the London office. The role focuses on data entry on our CRM Software system – Salesforce, our finance system – Sage200 and other business tools.
Currently our staff are required to work Tuesday and Wednesday from the office.
Key Skills:
- Excellent organisational skills
- Strong attention to detail
- A positive attitude with a willingness to help and assist
- Being able to assess and prioritise tasks to meet deadlines
- Good verbal and written communication skills
Key Responsibilities:
- Assisting our Business Analyst with processing large data entry on our CRM software system
- Producing and analysing data from our project management system Taskray
- Supporting the Finance team with raising invoices, PO’s and reconciling monthly figures
- Ordering supplies for the London office and reporting/sorting any issues with equipment/ facilities that may arise
- To provide daily sales reports for tracking performance to the Chief Commercial Officer
- Monitoring and distributing inbound leads
- Administrative support to the sales team which includes assisting with supplier and customer onboarding, amending data on Salesforce and providing customer reports when requested
About you:
- Proficient in Microsoft Outlook – specifically Excel
- Experience in using Salesforce is desirable
- Eager to learn and develop their knowledge and skills within business administration
- An enthusiastic and motivated candidate that goes the extra mile
Please send through all applications to: hr@swnsmediagroup.com
72Point climbs PRWeek's Top 150 and Consumer Top 100 tables
We are delighted to see 72Point rise to no. 7 from no. 8 in PRWeek's Consumer Top 100, sitting alongside Ketchum and Smarts.
We have jumped 5 places in PRWeek Top 150 to no. 32 from no. 37, with a 22 per cent increase in revenue, we continue to grow year on year, taking on new talent, ways of working and remarkable clients.
These results are a testament to the hard work of our team throughout the past year. We continue to evolve our services and brands, bringing on PinPep to add to the portfolio of brands within 72Point; OnePoll and Oath. Our campaigns are reaching new heights, impacting consumers and brands internationally.
View PRWeek's Top 150 here and Consumer Top 100 here.
Vacancy: CRM Administrator (part-time)
Title: CRM administrator (part time)
Remote working with monthly visits to the London office (Farringdon)
Salary: £28 - 30k per annum (Pro-rata)
Contract hours: 20 pw
72Point is an award-winning international public relations company. As part of SWNS Media Group - together with OnePoll, Oath, PinPep and Play – 72Point generates national media exposure for household name brands, with targeted media coverage and multimedia content solutions.
Climbing in the PRWeek Top 150 to #32 we are placing brands at the heart of the nation’s conversations. This role is for the London team.
The role involves:
- Providing general administrative support for the marketing and sales functions
- Data entry
- CRM administration
- Completing regular internal system audits
- Preparing, maintaining, and distributing appropriate written and digital records, information, and reports
- Making configuration changes to the CRM to deliver new functionality in line with business requirements
- Identifying improvements to existing processes and make solution recommendations
- Regular reporting sessions with senior colleagues on the progress of projects
- Liaise with external 3rd party agents
Demonstrable experience
- Salesforce CRM & Reporting
Preferred experience
- Hubspot
- Taskray
Successful candidate
- Experience of managing and developing CRM systems
- Data management
- Excellent organisational sills
- Attention to detail
- Accuracy
- Self-starter
- Problem solver
- Can do attitude
28-30k per annum (Pro-rata)
Proposed Start Date: ASAP
If interested, please email CV's to tyra.bateman@72point.com
Why Content-Lead PR is Essential in 2023 - Sam Brown & PRCA
We’ve teamed up with the PRCA to host a hands-on training session on how to create a content-led PR campaign. It’s taking place on 30th of March remotely.
"It will be a fun, interactive and engaging couple of hours, where you’ll learn lots of great tips to take back to your workplace." - Sam Brown
The session is hosted by our crack-team of PR supremos – Sam Brown, award-winning Creative Director with over 20 years of experience working with the world’s leading brands; Katie Earlam, Campaigns Director and former news and showbiz journalist and columnist at The Sun and interviews producer at Sky News with an unrivalled contacts book; and Emma Elsworthy, Head of News Generation, who has been working with leading brands and agencies to supply stories that power the media agenda – with expert knowledge of what lands and what doesn’t - for over 20 years.
To find out more about how to curate content-led PR campaigns that drive brand impact, join our training course with the PRCA here. Or if you want to find out more about what why content-lead PR is essential in 2023 click here.
NOT A PR GIRL - International Women's Day
72Point's Creative Director - Sam Brown spills the beans on why the term is part-derogatory, part-sexist, and as such, we are banning it!
PR has always been a very female-friendly business. Agencies and in-house teams are very often female-dominant spaces, and spaces in which intuition and tact is as valued as data and numbers.
But with that female-dominance comes the much-used term of ‘PR Girl’. The term that’s used to describe a communications professional of the female gender. Or is it...!?
In my 20-odd years in the business, I’ve used the term PR Girl numerous times, and of course, I’ve had it used against me. I say ‘against’ as it always feels so derogatory. I admit that I’m guilty of it, even though I roll my own eyes every time it slips out of my mouth.
When you google the term, the first page is full of articles like ’21 tips before you date a PR Girl’, complete with descriptions of the females being multi-taskers who speak in sound bites and immediately hit you up on social media.
The ‘official’ definition is shown as:
‘…pretty event helper who greets your customer, talks a bit about your product or just stands there looking beautiful to draw people to your booth. Some people also use the title to refer to a promo girl, which is basically the same thing.’
Not great, is it?
Don’t get me wrong - this isn’t a menstrual-winge to coincide with International Women’s Day. It’s an issue that reflects our entire industry. Think about how PR is deemed the lesser-sibling of advertising – it’s the Big Ad Men versus the Little PR girls.
Or how (in the 00s and 10’s at least) it was a little PR girl approaching a burly male news editor to pitch their story. PR’s are always the ‘little one’.
But things have so drastically changed. PR’s are often male, news editors are often women, and we don’t have to stumble over a pair of DDs on page 3 to get to the news pages anymore.
The world, it would seem, has moved on.
So, if the industry has evolved so much; if our importance within the marketing mix is so much stronger, and if our work is more measurable and effective than ever… then why, oh why, do we still use the term that is so squarely stuck in the 1980s?
Today – on International Women’s Day 2023 – I am leading the cause, with my colleagues at 72Point by my side, to officially BANISH the term PR Girl!
For this, I am installing a ‘swear jar’ on my desk, and I shall throw in a quid every time it slips out of my mouth. I promise to pull up everyone that I hear saying it… nicely, and in a very tactful way, of course. And I will wear it loud and proud on my t-shirt to literally say it ‘with my chest’!
PR professionals, please join our cause and together let’s BANISH the term PR Girl for good.
It’s not big. It’s not clever. And we’re no longer the little ones.
'Lowlight? When Jedward threw a can of hairspray at me.' Dan Harding's Creative Q&A with PRWeek
"My background in journalism continues to serve me well, but not resting on your last project is the absolute key. A lot of the time you spend trying to prove you are up to the task. But the reality is, in doing that you are pushing yourself further than ever, regardless of if you thought you could do it or not. I continue to prove to myself that I’m up to the challenge, and any doubt that I have just drives me more. We learn as we go."
Dan Harding's Creative Q&A in PRWeek, read it here.
2022: Year In Review
What a year.
It is always difficult to put into words how proud we are of the effort put in by our team throughout the year, and how happy we are to work with some of the nation’s leading brands.
As we wrap up for Christmas, we’ve been looking back on a year which has been spent delivering remarkable content-led campaigns, securing vast amounts of coverage for our clients, helping them to reach their objectives, whilst delivering memorable campaigns to the media. Buckle up and enjoy the ride as we cover our highlights of the year.
Highlights
In total, we managed 882 stories ranging from product launches and anniversary announcements to in-depth diversity studies, resulting in a new yearly record of 60,085 total pieces of coverage, that’s a whopping average of 68 pieces of coverage per campaign. We saw a huge increase of digital coverage specifically, as we continued to match the rising demand we are seeing from our clients for content including links, videos, quizzes and other visual assets,
Speaking of videos..... we’d like to take the opportunity to give a big shout out to that department, who have handled over 200 videos for our clients. We all know how tricky these briefs can be, so that’s quite an achievement.
Our in-house design team Oath Studio showcased their aptitude for quality digital assets that speak to the media, by delivering over 230 design-led projects.
The market research arm of the business, OnePoll, oversaw 1.5 million completed surveys for our clients, asking over 15,000 questions.
And to top it all off, we expanded into new territory, building out an in-house SEO team to continue to define how our content packages impact search metrics. We landed 23,853 all-important links for our clients, a high number of which were in top-tier media outlets.
We also launched a dedicated brand-direct Creative operation, designed to provide consultation and campaign strategy, creative, activation and then post-campaign analysis. They delivered some truly stellar work, so let’s take a look at some of our most noteworthy campaigns...
Our Work
For Essity, we conducted the UK’s largest ever menopause study, surveying 5000 women to reveal the little-known symptoms of the menopause and help launch their online knowledge-sharing platform, ‘Issviva’..
We carried out the Bristol Love Report for eharmony, helping them boost sign-ups in the region by 50%.
Our miniature bake sale with Guide dogs enlisted the 2019 Great British Bake-Off winner to create a teeny-weeny Victoria sponge to drive awareness of their initiative.
They were delighted with the results of our video-led activation and had this to say:
“We have worked with 72Point on a few projects now and they have a good understanding of our charity and the content we are looking to land. For our 2022 Guide Dog appeal they picked up our brief and cleverly brought together some difficult threads into a fun and engaging idea expertly taking the traditional bake sale to a younger audience. The combination of content (spanning video, social and news) worked perfectly together and drove lots of traffic to our all-important appeal page, smashing the target and surpassing all expectations"
For Resuscitation Council UK, we created the #ResusChallenge Tik Tok dance, featuring Oti Mabuse, to help spread the word about cardiac arrest and the fact that three quarters of British adults know CPR, but less than half feel comfortable performing it.
@otimabuse I've done the #ResusCPRChallenge to raise awareness about cardiac arrest. Did you know three-quarters of British adults know CPR - but less than half feel confident performing it? In five simple steps, you can learn how to save a life. I challenge my sister @motsimabusetanzschule and the beautiful @thisisdavinamccall ♬ original sound - Oti mabuse
And for Nioxin, our design studio created a quiz titled ‘How much do you know about the hair on your head?’, featuring a collection of multiple-choice questions on hair thinning, follicles and more. The result was 10,000 click throughs to the quiz and great engagement with the brand.
Thank You
As always, massive thanks to our clients who have trusted us to deliver this year. We’re all looking forward to what 2023 has in store!
Vacancy: Creative Account Executive - Bristol
Title: Creative Account Executive
Employment type: Full time
Start date: ASAP
Location: Bristol
Who we are:
72Point is the market-leader in content creation.
We generate, produce and deliver top quality news stories, pictures, videos, visual puzzles and animated infographics to the national news media and beyond.
Our client list includes a string of huge global brands, as well as some of the biggest names on PR Week’s Top 150.
We land coverage every day in print, online and via social platforms.
We are part of the SWNS Media group. SWNS proudly brings the heartbeat of Britain to life for our biggest news brands. Every day, hundreds of our stories, images and videos are published and broadcast across the national media.
SWNS content spans breaking news, court cases, amazing human interest stories, consumer issues, health studies, scientific breakthroughs, opinion polls, and stunning imagery and viral videos.
We distribute to the biggest news publishers in the world – from the Sun, Mirror and Daily Mail to the Times, Telegraph and New York Post.
Who we’re looking for:
This is an entry level position for someone who is keen to work within a creative environment, and passionate about administration and teamwork.
Experience of the PR industry is not necessary, but you will demonstrate a good understanding of what 72Point does, its competitors and the national news agenda.
You will be ambitious, organised, super-keen and a fast learner, and able to hit the ground running.
You must have a keen interest in popular news content across digital, social and print platforms, a fascination with how the industry works and a hunger to soak it up.
Excellent writing and communication skills are essential.
You must also be calm under the pressure of tight deadlines, brilliant at juggling multiple pieces of work, and friendly and warm via telephone and email communications.
The role:
Based at our Bristol HQ, the role will involve supporting our senior creative account managers and liaising with clients.
The successful candidate will contribute to brainstorm sessions, help pull together ideas, assist with project management and carry out full administrative duties relevant to client projects.
They will also liaise with the digital, video, design and social teams to ensure projects run seamlessly.
The successful candidate will have the flexibility of working from home once a period of training has been concluded. However, all staff are currently required to work from the office for a minimum of two days per week.
All applicants will have:
- Excellent written skills
- Excellent organisational skills
- Extremely computer literate – experience of Microsoft Office is essential
- Be confident and personable with the ability to quickly strike a rapport with people, both in person and on the phone
- An interest on the national media and consumer news
Salary and application:
Salary £21,675+ dependent on experience
SWNS also has a generous and growing list of employee benefits, including:
- 25 days annual holiday plus eight Bank Holidays
- Company pension scheme with employer contribution
- Hybrid working policy
- Enhanced maternity and paternity packages
- Life assurance scheme
- Shopping discount scheme, tech benefit scheme
- Gym membership discount, Cycle to Work
- Savings on childcare
Please apply to adminnewsgen@72point.com with a CV and cover letter.
Closing date Friday 8th June 2023
TOP TIPS FOR CREATING STAND-OUT BRAND VIDEOS - DAN HARDING & PRMOMENT
"Don’t create an advert. Sounds simple, but brand saturation not only dilutes the content, but loses engagement with the audience." - Dan Harding
Dan, Broadcast Director for Video at 72Point shares his top tip alongside industry specialists for creating stand-out brand videos with PRMoment. Read more here.
A WEEKEND WHERE YOU CAN BANK ON GETTING COVERAGE - EMMA ELSWORTHY & PRCA
"In reality, there are pages to fill over a weekend, regardless of whether it is a bank holiday or not." - Emma Elsworthy
Emma Elsworthy, Director of News Generation at 72Point shares her thoughts on getting coverage over the weekend, alongside thoughts from industry specialists:
Laura Elvin, Head of News, SWNS
Jane Hamilton, Senior Journalist, The Sun / News UK
Geoff Maynard, Deputy Editor, Daily Express
Nicola Adam, Publishing Editor, National World
Read the full article here.