Why News Generation is Integral to a Successful Marketing Mix
By Jack Peat
One of the biggest comms challenges facing brands today is the need to stay relevant in a media environment that is constantly evolving and increasingly saturated.
Today, new product launches, major announcements and business developments have an uphill battle to obtain precious column inches and widespread coverage online. Up against a busy news schedule and fierce competition many face the very real threat of brand equity dissipating, and in an age where earned media coverage has multi-disciplinary applications that has far-reaching consequences.
News Generation
News generation is a creative way to keep your brand name on the news agenda and in the public eye. It is a growing element of the PR market that has become a daily staple for newspapers and online publications, and it should be considered an essential part of a successful marketing mix.
Its value to brands is two-dimensional. On the one hand news gen projects can be rolled out at regular intervals as a way of ensuring that your brand remains relevant and is being consistently talked about. Campaigns can be designed to fit the seasons, tie with events or simply jump on the back of the news agenda, making it a versatile and expedient tool.
It also works seamlessly across platforms. Using news generation you can craft your ideas into multi-platform news stories in the form of news content, video and visuals as well as radio and broadcast campaigns that are highly relevant and shareable on social media. Done well it can be a one-stop-shop for page-lead headlines, engaging multimedia and viral content.
But if you need convincing beyond that, consider this. Research has shown adding news generation to your campaign boosts ROI by three times on average and makes other media in your campaign work harder. It is one of the most evergreen pieces of collateral in the marketer’s toolkit, and it will always be at your behest.
So how do you incorporate news gen into your strategy?
Well, the first thing is to do is to make provisions for it. Unlike launches or key sales periods it can be difficult to plan for auxiliary PR and marketing activity, but given what we know about the crucial down-periods it is essential that it gets factored into budgets from the start, then when dry spells invariably do show up you are prepared to tackle it head-on.
News generations also requires a much more extensive ideation process. You are essentially dreaming up news stories, so you should factor in the time it takes to work up fresh angles that both accentuate your key brand messages and support a strong news hook. It can be a good idea to get in specialists at this point to help develop your brief and bring it to life. At 72Point we brainstorm for free in order to help our clients come up with strong campaign ideas that will gain widespread media coverage.
Which leads us to the final consideration – Distribution. It is likely that news gen projects will appeal to journalists outside of your core sector and so you should consider the time it takes to research and draw up a strong media list. If the campaign has a strong news hook then working alongside a press agency could be worth pricing in, as they will offer a direct inroad into the media market.
So rather than drop from consumer conscience this year, consider news generation in your marketing mix. To find out more, visit our Keynote Theatre address at The Marketing Show North 2019
2018: Year of Achievements
Public Relations (abbreviation PR): the business of giving the public information about a particular organization or person in order to create a good impression.
This is how the Oxford English defines PR. Another way of putting it is securing a vast quantity of coverage with ideas of great quality – and at 72Point we deliver these twin objectives everyday for our clients.
News Generation
News generation is looked down upon by some PR professionals but we believe it is the future of PR. Any creative that appeals simply to its creator – or the client paying for it – has intrinsically failed, for it must also appeal to the publishers who we rely upon to convey its messaging to the world.
Great PR exists in the space between creativity and pragmatism. At 72Point we are proud to have journalistic talent and experience at our core – but we also understand that great creative thinking is the central pillar of our business.
In 2018 we finally stepped out of the shadows to claim our place in the PRWeek Top 150 – ranking in the top 20 consumer PR agencies in the country.
We use many methods to create content and to grab the attention of news, picture and video editors across the whole spectrum of the media. And they work – for in 2018 alone we have delivered more than 20,000 pieces of print and digital coverage and broadcast audiences running into the many millions for clients like British Airways, Sky, Volkswagen and Just Eat.
We use OnePoll – our sister company – to provide the insight to allow us to start national, and indeed international conversations on occasions tapping the opinions of the very consumers brands are trying to reach to create headlines and land mass coverage.
Find out how we can work with you
Error: Contact form not found.
Stand-Out Projects
One of our projects for our client ChannelMum made a huge splash on an international scale, landing in major lifestyle publications Marie Claire, Cosmopolitan, Harper’s Bazaar, OK!, Stylist and Grazia. Driving public conversation around the issue of soon-to-be-extinct baby names, with an online readership of 1.37 billion and coverage in a massive 168 publications in the UK, US and Australia, our client reached new heights of widespread brand awareness as the most prominent and trusted online parenting community.
We also created a campaign in collaboration with Sky Mobile that revealed that Britons will waste £30,000 over their lifetimes on direct debits and services they do not need. Our creative team were challenged to come up with an idea to propel the brand into the national news agenda and we didn’t fail, landing insightful coverage in The Times, Mirror, Express and Sun as well as radio coverage on BBC and talkRADIO within hours of the story landing.
We produce high quality video that brings content to life in this digital age – where social media plays and ever increasing role in our lives. In 2018 a social media project for new CBeebies programme Bitz and Bob achieved 488,000 views and 115,000 comments, likes and shares, tackling gender stereotypes in a fun and creative way and showcasing the talents of our Social Media Outreach department.
And we build graphic puzzles, infographics and digital quizzes. We achieved a massive 191 pieces of coverage with an interactive quiz project for British Airways which challenged Brits on their geographical knowledge, achieving 16k plays, 2:40 minutes average dwell time and extremely high engagement with 80% of quiz views leading to completion, whilst landing high quality media coverage around the world in the process.
Maximising High-Profile Announcements
We don’t simply create content however…our expertise also lends itself to advising on corporate strategy and social responsibility. In November 72Point worked with Volkswagen and their partners to achieve staggering levels of coverage across mainstream, retails, automotive, specialist, environment and sustainability media to announce their partnership to create the UK’s largest free supermarket EV charge network, rolling out 2,400 EV charging bays across 600 Tesco stores over the next 3 years.
72Point were appointed as the PR agency to manage this high-profile announcement, creating compelling content and reaching a mass audience. We also achieved coverage across offline, online and broadcast channels to maximise our client’s announcement.
72Point were able to expertly control the key messages of the content, ensuring that figures and statistics remained consistent in coverage across 27 countries with the same 5 key messages landing 90 – 100% of the time.
Results:
- 401 pieces of coverage
- 3.94B online readership
- 8.45M estimated coverage views
- 2.32 social shares
- 53 average domain authority
- 9.47M online readership
- 12.7M broadcast audience
- Media value delivered = £2.8million.
QUESTIONS, QUESTIONS
Ideas can be fantastic. In his essential 2014 book ‘Hegarty on Creativity’, John Hegarty describes them as “the most profound of products that we as humans generate”. They drive our industry.
But, I’d argue, questions are more important.
They are the niggles, the doubts, the wonderings, the grit in the oyster.
The right question – and even sometimes the wrong one – can make the difference between a project flying or flailing.
Question Culture
Managers have a responsibility to encourage a ‘question culture’. I recently sat in a brainstorm and listened to a complicated, sermon-like brief being delivered, followed by a tense tumbleweed moment while the creative congregation considers its reaction. Perhaps it’s my time as a journalist which empowered me to break the silence: “Sorry, I don’t really understand that. What does it mean?”
On that occasion, it was pure expediency which sparked the question. More commonly, it is curiosity which should be the driver. Because for my money, lack of curiosity – particularly in our business – is the only unpardonable sin.
Three words still haunt me from my former life as a journalist: “He didn’t say”.
I was writing a story about a punter who had won big on a day at the races.
My fearsome News Editor mused, menacingly, (yes, he even did that menacingly) “I don’t suppose it was his first trip to the racecourse, was it?”
“He didn’t say,” I replied.
A beat. “YOU MEAN YOU DIDN’T ASK, DON’T YOU?”
Now, you could chalk that up to inexperience, or nerves. But what it really exposed was a lack of curiosity – and once exposed, that had to be corrected, because, as my gimlet-eyed mentor pointed out, without curiosity you’ll never thrive in a creative culture.
Request a Ratecard and Get a Free Brainstorm For Your Brand
Error: Contact form not found.
Curiosity
Curiosity can be learned. It can be practiced. If you’re not genuinely interested in, say, WD-40, act as if you are. Ask enough questions until you find something that is actually interesting. It usually doesn’t take as long as you’d think (fun fact, found in less than two minutes – WD-40 was once used by a bus driver in Asia to remove a python which had coiled itself around the undercarriage of his vehicle. That’s actually interesting).
The oft-repeated brainstorm mantra that “there are no wrong/bad ideas” should be extended to include “wrong/stupid questions” because the wrong question can so often provide the pivot for a completely fresh approach – “I don’t know, let’s find out”.
Discovery can be an exciting thing. Admittedly, it’s all relative. Stumbling on the ruins of an ancient civilization is, I imagine, thrilling. Trying to come up with a winning idea about a new treatment for piles, less so. But staying curious is the surest way to keep the twin evils of boredom and complacency at bay.
Delivering Campaigns with Clout in 2019
As Communications professionals we are constantly being told how we are to be relied upon more than ever in 2019 to help shape a brand’s post-Brexit destiny. However, the fundamental challenges that we face are more paramount today than they ever were, with the main concern being Relevance.
Being relevant isn’t just jumping on the current vegan, neon-sign, unicorn, avocado toast band wagon, but delivering PR with a purpose, in line with business objectives, that resonates with a brand’s customers and is at the forefront of the news agenda.
Trends and Insights
Our creative team at 72Point utilises various tactics when brainstorming a client brief but often the most effective tactic is taking a step back and looking at the trends and insights that can help shape client strategy.
The ability to be agile in the ever changing news agenda is another trait that we must all continue to adopt to ensure survival – as so much about his year remains uncertain the ability to adapt and react quickly and effectively is paramount in delivering relevant thought-provoking work.
The 4 C’s
Some age old methods continue to remain relevant and an age old PR basic which we always rely upon, time after time when developing a campaign is the Four Cs:
- Coherence – messages should be logically and clearly communicated with the campaign call to action at its core.
- Consistency – All channels should reinforce the same message during that period.
- Continuity – The message should be connected through time. The content shared does not have to be identical throughout but it should relate back to the core values and ideas, building on previous content.
- Complementary – All activity should fit together to create an even stronger message. One piece of content should be strong in itself but should be made even stronger when read together with others.
This multi-faceted approach helps us build meaningful campaigns for our clients that deliver stand-out coverage. If Communications professionals are to play as a large a role in a brand’s destiny as our industry will have you believe, we must cement our position as the conscience of our clients’ organisations now more than ever, this means not being afraid to push back on irrelevant communications plans. After all 2019 is our time to shine and deal or no deal, at 72Point we’re excited to see how the next 12 months unfold.
Request our Ratecard
Error: Contact form not found.
Instagram Algorithms - How To Make An Impact
We've all been there - liked one single picture of a cute dog on Instagram and now your whole feed is covered in animal videos, pet memes and celebrity pets who somehow have more followers than the population of Iceland. Now you're looking at these posts and warming to their little furry faces, and end up making the biggest mistake - another like. That's it, now you won't ever be able to get away - who needs to see photos of your friends on their fancy holidays and eating from posh restaurants with tiny portion sizes anyway?
Rest assured, you're not the only one being roped into this. All rise to the wake of the NEW (and ever-changing, so bear with me) Instagram algorithm, and how it really works.
Let's be honest, the new algorithm sucks. Staying present even in your own social group's feeds seems almost impossible, but the fact is, if you are a business then you’re in luck, because as long as you work with the algorithm and not against it, you will inevitably see massive success at very little cost.
Sub head
Just to make clear - If you do take anything from this article, let it be this - even if you have the same following as another user, the posts you will see on your feed will most definitely be different, as the algorithm takes into consideration the amount of interaction with other posts, hence creating an individual feed for each user. Therefore, if you want to move away from viewing certain pages, simply don't interact with them!
Let's go back two years, when social media itself was a lot easier and apparently working too well for our liking. Businesses didn't have to worry about optimising their content for their viewers as Instagram's feeds appeared in chronological order, which meant as long as you posted regularly, you could pretty much get away with it.
Nowadays, it's a whole different story. Did you use the right combination of hashtags? But did you ensure there’s not too many as to clutter the post? Is the image itself attractive and not overly branded? Is the caption strong and witty enough? I could go on.
Ok now you’re panicking. But don’t. I’m about to give you a whole new lease on your social media life.
5 TOP tips on making an impact
- ENGAGE with more Instagram stories
The influence of Instagram on buyer and consumer behaviour is massive, and continues to increase. According to Delmondo, a social media analytics platform, 75% of consumer decisions are influenced by Instagram itself. This means there is huge potential, but if you really want to get up there - ENGAGE in other similar content! Join an instagram pod, post on a celebrity photo, comment on related stories - and most importantly make sure your competition isn’t doing it better.
2) Hashtag sparingly and intuitively
There’s nothing worse than seeing a brilliant image with a quirky caption followed by a sea of hashtags; some so irrelevant to the image of the new office that #foodie is included? How did we get to this? It isn’t just about randomly throwing together a few words and hoping for the best. By including more unrelated words you are actually decreasing the worth of your image, meaning that same image of your business’s swanky new office now can be found on a food search, making it look so unprofessional.
3) PLAN the layout of you Instagram page
One of the most important things to remember is no matter how well you engage with other Instagram accounts, if the content you are posting on behalf of the business is not visually appealing, your post will be disregarded.
The same rules applies when marketing for the business. Showing your brand’s uniqueness, your Instagram account should be just the same; conveying your brand’s message with a clever display of imagery with not too much 'branded' information to avert the reader’s attention. By sticking with a theme, such as a certain layout or strong colour running through your posts, you will inevitably allow the images to be instantly recognisable and hence related to your business.
4) Find the perfect timing
It may not seem important, but the time that you actually post an image on Instagram can also affect the amount of interaction and impact it has, even if the previous tip was followed. Posting at a time when your target audience are most active is key. It's all well and good to create a platform for interaction on your business account's behalf by engaging with content ready to post an image, but if it's 3am on a Wednesday night and the majority of your audience are asleep you probably won’t get a lot of interaction with it.
Luckily Sprout Social created a heatmap of the time of day and day of the week where you are most likely to get the most interaction with an Instagram post - hence it might be good to invest in an app which helps organise and plan your posts in order to get maximum outcome.
5) Get PERSONAL
It may be simple business initiative to make sure social media pages look professional and orderly, just as you would like your audience to view the business. However, by constantly posting business content of glossed up and styled product images you can easily lose the authenticity of the very same product or service you are trying to promote. Instead, try for a more relaxed approach and give readers an ‘insight’ into the very life of the office, and any behind the scenes information which can easily create a buzz around the topic if marketed effectively, meaning more people are likely to engage with the content.
How Iceland turned a £500k marketing fail into a significant social media win
Turning a Marketing Fail Into a Win
Last week Iceland were hit with a festive marketing set back that would throw shivers down the spine of every CMO in the country. After shelling out half a million pounds on a glossy Christmas ad Clearcast ruled that they would not be allowed to show it on television because it breached political rules in the official code of practice, and just like that, the rug had been pulled from under their feet.
The context behind the ruling was thus. Iceland had used an animated film produced alongside Greenpeace to create a campaign about the use of palm oil in common supermarket products, which is responsible for vast swathes of deforestation across the world. The high street chain had announced earlier this year that it would become the first supermarket to remove palm oil from all its own brand products, and with a sprinkle of Christmas good will, they had hoped to build some positive brand sentiment ahead of one of the busiest shopping periods of the year.
But regardless of how well-intentioned their motives appeared to be, they hadn’t foreseen that the political message behind their ad might put the stoppers on it going out altogether. With a significant sum of money already on the line they were left hoping for a Miracle on 34th Street to save their bacon before the big day, and it was delivered, courtesy of a marketing channel powered by the people; social media.
As soon as Clearcast made their announcement, Iceland went on the attack by launching the taboo commercial on their social channels. “This is the advert they don’t want you to see”, was the undertone, and just like that people across the world had been galvanised by a campaign that had shunned the norm in every sense of the word in a bid to be brave and bold in support of a worthy cause.
Within days it had become a viral sensation. Three million people headed to YouTube to watch the ad, while 12 million people watched the video on their Facebook channel and Twitter posts garnered hundreds of thousands of retweets and likes. The Guardian’s Media Editor Jim Waterson congratulated the supermarket on producing the “most successful banned advert in years”, as celebrities such as James Cordon, Ricky Gervais and Bill Bailey all threw their weight behind getting the message out.
After spending £500,000 to make the (initially) doomed advert, yesterday a petition launched on Change.org to get the ad reinstated reached 500,000 signatures, and it has arguably performed better thanks to the initial snub than it would have done without it. Of course there will be claims that they knew it would turn out that way all along, but even so, it goes to show that being bold in today’s market and backing ideas you are confident in is a sure fire way to win people over, regardless of what the authorities think.
How to combat an “intensely annoying trend” in consumer PR
Journalists have sparked a social media revolt this week over the growing PR trend of asking for hyperlinks in news copy.
With the worlds of SEO and PR increasingly intersecting the media are now frequently targeted as a means of fulfilling important search KPIs.
If “single-use” is the word of the year for 2018, “would you mind adding a link in that” will surely be coined the PR term that has become the most ubiquitous in offices across the country.
But although it is often perceived as being an “intensely annoying trend” by journalists, it really needn’t be if media relations bods were doing their jobs correctly.
Adding value
Links in PR content should be a value-add addition and not something we should just expect to get on top of a citation.
As The Times’ correspondent Deirdre Hipwell wrote in her Twitter rant, it should be enough that the company is mentioned “without trying to wangle free advertising too”. But if the link went through to additional content that is complementary to the story, then it becomes an entirely different proposition altogether.
A recent PR Moment seminar on SEO in the PR market offered some useful insights on how that might be achieved. One campaign by Stavely Head used an intriguing visualisation of data to get journalists to link through, and another provided a tool that complemented the story as a means of obtaining extra SEO juice.
Utilising content
And I could go on.
Visualisations of survey data, quizzes, interactive infographics and data sets all offer viable reasons for journalists to add links into their copy because they add value and complement the story, rather than abuse it as an ill-fated sales ploy.
Very few journalists these days will be happy to simply link to a dot com from a citation, so these offer the ‘something else’ that spin a simple PR win into the double whammy PR and SEO gain that we all so crave.
And if the link isn’t forthcoming then remember that a citation still carries significant Google juice on a relevant or high-authority site, as do no-follow links, so you should also consider whether it is worth pestering journalists and potentially jeopardising future projects when you can count the mere mention as a big bonus.
For further advice on the matter, read our five tips for securing follow links here.
How To Avoid a Halloween Horror Show
Halloween has hit hysterical heights of marketing, PR and comms activity in recent decades, with most businesses or organisations dedicating massive budgets to campaigns with mixed results. An increasingly saturated landscape means brands are vying for a finite amount of media space, which makes the need to be inventive and imaginative more important than ever.
We look at how you can maximise your exposure in a period of frenetic PR activity, cut-through the noise and make people stop, think and engage with your brand. Here are our top tips to avoid a Halloween Horror Show:
1) Interaction
Halloween is all about communities. Children spend the evening getting into the spirit with costumes and face paint, and then knocking on the doors of their neighbours seeking out tasty treats. Parents and adults often get together for Halloween themed drinks and parties within their local communities/work circles, and so we should be looking at building on that interactive feel in our comms. Content that requires people to get involved (such as quizzes, animations and online surveys) is far more likely to be shared both online and verbally during the Halloween season. Interactive content also gives the public a conversation starter or party-game during the Halloween period, maximising the reach of the campaign.
2) Coverage, Coverage, Coverage
Clever creative is ultimately the key to a cracking campaign, but creativity is nothing if no one sees the content. In a season with so much creative scope, ensuring a press release stands out from the crowd, and isn’t dismissed in a matter of seconds by a harried news editor is often a question of timing. Understanding the news agenda at that time, cleverly written toplines and knowing what the publisher wants during the Halloween period all go a long way to maximising the exposure of a campaign. And if you need a cheat, we’re always on hand to help.
Our 40-year heritage as part of the SWNS Media Group and our ability to produce content with mainstream media appeal coupled with our confidence in our creative work is backed up by a solid guarantee of coverage, and vast experience in media relations that will help ensure your campaign travels far and wide
3) Visual Content
Halloween is a season that is bursting with visual content. Commercial, digital, print and retail landscapes are dominated by content and items produced with spooky themes in mind.
The opportunity presented to brands is to create a campaign that focuses on Halloween visuals, allowing them to tap into the agenda and enhance how engaging their project will be. Infographics, animations, videos and puzzles are all great ways to capitalise on national buzz and ensure that a piece of content gets clicks, views and plays. Make sure that all your visual assets are striking, colorful and on-brand.
4) SEO – What Google Wants
An overwhelming 90% of users click on the first 3 results in Google and only 6% click on paid search results. This means that businesses who make a conscious effort to position themselves as thought-leaders and have the nause to craft content that suits Google’s guidelines are at a massive advantage when it comes to generating web-traffic. Here are five top tips on how you can optimise content so it gets seen in search:
- Utilise keywords. A keyword strategy is key to any piece of content for optimisation. Make sure that you identify key search terms that the content can attack, and include them in valuable places such as the title, headings and subheadings and introductory sentence.
- Reference quality sites within the copy by linking to them. Not only is it good etiquette but they may also notice and link back to your content, showing google that it is a well respected piece.
- Use social media to broaden the reach of your campaign, with cleverly timed and/or targeted posts.
- Build pages and embed assets on your site. This will allow you to generate a traffic funnel of users/potential customers to your site. Not only does Google’s algorithm favour sites with many relevant pages, it will also add value to your site, giving people a reason to visit your page.
- Optimise your images for SEO, by making them relevant to the content, choosing a good file name, adding a caption to the image (for easy scanning), and reducing the file size if possible.
5) Shareability
Social content is a primary driver of traffic to websites. Roughly 3.2 billion social media users globally in 2018 means more consumers are engaging with content on social media than ever before. In fact, it has become the one-stop-shop for users to also share content with friends. This means, to maximise exposure on social platforms, the shareability of the content has to be the primary focus. The way to create shareable content is to tell a story and provide a feed for your audience of what they want to see – so, there’s no better time to create an experience that’s both haunting and brilliant than at Halloween.
Our breakthrough package incorporates social media optimised content, and detailed targeting, to ensure your message gets put in front of the people most likely to engage with it.
The opportunity presented to well-known brands at Halloween is to think outside the box and maximise exposure.
Here at 72Point, we specialise in cutting through the blur of competition to deliver high-quality coverage, even at periods of frenetic PR activity. Our unique relationship with publishers perfectly positions us to provide engaging content-driven solutions to your PR requirements that are newsworthy and most importantly, news-ready.
Last year’s Halloween saw us land 597 pieces of coverage across 38 projects – showcasing how we are able to use popular festivals/events to help brands springboard into the spotlight and connect with more diverse and wider audiences. Campaigns varied from news generation projects, visual assets/video projects, radio and PR surveys. Our versatility in working with brands is unrivalled, and our experience vast.
Avoid a Halloween Howler this year, come to 72Point to ensure your brand’s key messaging travels far and wide this Halloween season.
Test Your Ideas
As well offering plenty of opportunities for lying about in the sun (if you can stand the heat), summer is also a great time to take stock and think about your future. Don’t worry, we are not suggesting you actually do any work, just think about what you want to achieve.
For Jay Williams, director of strategy, the only thing that really matters is making sure your creative skills are up to scratch: “Never mind a 'career audit'. Anybody who takes creativity remotely seriously should be constantly open to the review, improvement and innovation of our stock-in-trade – ideas.
Test your ideas
“We’re in the ideas business and serious stock-taking needs to be hard-wired into the process. We need to test our ideas to destruction, because if we don’t, the media surely (and gleefully) will. Too many PR projects fail because they were not subjected to enough difficult questions in the planning process.
“As Edward de Bono said in his 1992 masterpiece Serious Creativity: ‘Creativity is not simply a way to make things better. Without creativity we are unable to make full use of the information and experience that is already available to us and is locked up in old structures, old patterns, old concepts, and old perceptions.”
Get excited
If this is making it sound that being creative is a lot of effort, Williams points out that coming up with ideas isn’t a chore, it’s invigorating: “A new idea can be the most exciting thing in the world.
“In the latest season of Comedians in Cars Getting Coffee (Netflix), one of Jerry Seinfeld’s guests is Neal Brennan, who writes for the peerless Dave Chappelle. When asked what he values most, Brennan replies, without a beat: “New ideas are the only thing I care about.”
Taking time out is one way to boost your creativity, so a lot of summer lazing could be just the thing. Whilst relaxing on a lounger, your thoughts may also turn to other aspect of your job, such as getting some training.
Consider yourself a detective? Take our latest quiz to find out...
COULD YOU GET AWAY WITH MURDER?
Over 154 pieces of coverage and counting on our project with Fox TV’s NCIS New Orleans – to co-incide with the new season launch tonight – revealing a quarter of Brits believe they could commit the ‘perfect crime’, featuring a quiz created by our in-house design team, to discover whether you have skills of a detective or not.
Take the quiz here.