In an age where SEO is king, this project ruled
By Head of Digital Jack Peat
Last year we made a bold declaration. Following a period of sustained growth in the digital environment we announced that we had created the perfect PR package for SEO that delivered on multiple touchpoints to provide one of the most advanced search products on the market. And now we have the proof in the pudding.
PR AND SEO
Although the intersection between PR and SEO has been widely documented, few have been able to keep pace with the demands that new algorithms place on content creators looking to use media to elevate brands into high-ranking positions.
Follow links have become scarce, social signals are hard to obtain and garnering traction across high-authority and relevant media is no mean feat. But it can be done.
BREAKTHROUGH PACKAGE
72Point’s Breakthrough package has been designed to satisfy the full range of criteria outlined by search engines from a marketing perspective. We understand the importance of high DA follow links and so include them as a guarantee with every project we run. We understand that high engagement, traffic flow and quality of content is key too, so we strive to deliver on those fronts as well.
But don’t take our word for it.
SEO PROJECT FOR LYST
Last month we ran an SEO project for fashion search engine, Lyst to help recruit experts for its Sneaker Intelligence Unit – a community of sneakerheads to provide unique insights into the sneaker market. The MI5-esque interactive test housed on its site aimed to boost their search visibility in the sneakers market and was distributed to the national media.
The campaign garnered 126 pieces of coverage in both national and internationally relevant publications. The Daily Mail, Fox News and the Evening Standard were among the biggest scalps, but coverage in the Fashion Network, Fashion United and WWD ensured we also delivered on relevancy too.
Of the 126 titles that covered the story, 82 of them linked to the Lyst platform, with 4 follow links coming from sites with a DA of over 90. The campaign drove tens of thousands of people to the page and created a significant social buzz, getting shared almost two thousand times and ramping up the page’s social signals.
In all, it delivered across all key objectives and demonstrated how, done well, PR can provide the perfect tool for marketing your site to boost search visibility.
For further information, take a look at the coverage here, and take the test for yourself here.
For assistance and information on the news generation services we provide, contact us here.
