PR SPECIALISTS JOIN 72POINT OPERATION
Award-winning PR specialists Rebecca Maund and Nicola Rowley have joined 72Point as the agency develops its output of news-ready multimedia content to support consumer PR activity.
PR strategist Rebecca Maund has a 15-year track record of delivering award-winning campaigns for Splendid Communications, Lexis and Borkowski, managing high-profile accounts such as Royal Mail and Debenhams.
Nicola Rowley is the award-winning Founder of NJRPR, providing strategic PR and Communications advice to female entrepreneurs and clients across the Entertainment and Leisure sectors. Nicola has been responsible for overseeing the publicity remit at Thorpe Park Resort and launching some of the BBC’s highest-profile international programmes.
What has attracted both specialists to the 72Point operation is the sheer scope of its potential as an agency and the strength of its core offering. Rebecca Maund said, “I am thrilled to be joining 72Point at such an important time in their history. I am excited to build on the company’s proven track record in creating stand out news content, to deliver award winning campaigns.”
72Point, which currently ranks at number 48 in the PRWeek Top 150 UK PR Consultancies attributes its growing success to delivering quality, trusted news content in trusted media outlets, packaged up with multimedia assets to engage publishers and audiences alike. The service known as News Generation has become a staple service for growing and established brands who need to increase their mainstream media appeal.
Director of Strategy Jay Williams, who founded 72Point in 2001 and has hosted a series of thought-leadership events around news generation, defines it as “the art of engaging the media intelligently”.
With the addition of Rowley and Maund to its ranks, 72Point is set to refine and develop its strengths as one of the most successful creative communications agencies in the UK.
Managing Director, Chris Pharo, said: “Having the kind of talent and expertise that Rebecca and Nicola bring to the table will only support our current trajectory of being one of the most successful media relations operation in the business. I am incredibly excited to see some of our new projects develop under their charge.”
72Point is a top 20 consumer communications agency that provides unique creative and unrivalled distribution for some of the biggest brands such as British Airways, Virgin Media, Sky and Lyst.
72Point one of the fastest growing PR agencies in the country
72Point has been ranked as one of the fastest growing PR agencies in the country following another stellar financial year.
Continuing to deliver quality campaigns for our clients on a consistent basis 72Point went from strength-to-strength last year, adding to and refining our wealth of services as well as expanding as an organisation and reaching a number of important milestones along the way.
We ranked as the ninth fastest growing PR agency in the recent PRWeek listings, epitomising the dynamic year we’ve had. And we don’t plan on slowing down any time soon. This achievement is down to a number of crucial innovations we have made to enhance our team and ensure we are able to expertly provide creative solutions to some of the nation’s biggest brands, with our team members showing a commitment to constantly innovate, evolve and adapt to an ever-changing media landscape.
We also jumped up five places on the consumer PR agency rankings from 19th to 14th on PRWeek’s B2C benchmark, cementing our position as one of the nation’s leading providers of engaging market-leading stories. We specialise in connecting brands to the audiences that matter the most to them, with unrivalled knowledge of the best platforms to reach them. Take a look at some of our work here.
When it comes to the overall PRWeek Top 150 list, we’ve climbed 6 places into the top 50 to number 48. News generation has this year stepped out of the shadows to become an increasingly valued PR discipline, with 72Point uniquely poised to deliver campaigns that cut-through media noise and tap into the news agenda.
2019 is already off to a flying start, with the team celebrating our first major award win, scooping the PRCA In-House Digital Team of the Year Award and getting the ball rolling with smashing campaigns for clients including Volkswagen, Sky Mobile and Lyst.
We’re all looking forward to another action-packed year with many more achievements to come!
72Point Continues the Climb Up the PRWeek Top 150
72Point continues the climb up the PRWeek Top 150, rising 6 places to 48th after an exciting and action-packed 2018.
The rise marks the rapid growth that has taken place at our agency across the last year, with news generation becoming an increasingly valued PR discipline, serving both clients and the media.
We look forward to another action-packed year in 2019.
CSR specialist Lisa Malyon joins 72Point
Award-winning CSR specialist Lisa Malyon joins 72Point, supporting our vision of supporting more household name brands with campaigns that engage audiences and tackle today’s biggest issues.
72Point is a top 20 consumer agency that provides unique creative and unrivalled distribution for some of the biggest brands such as British Airways, Virgin Media, Sky and Lyst.
We also have a strong Corporate Social Responsibility record and provided over £140,000 of pro-bono PR support in 2018 to charities including Children with Cancer UK, British Lung Foundation, Social Enterprise UK and Young Epilepsy as part of our annual Charity of the Year initiative.
The addition of award-winning entrepreneur, active campaigner and PR agency owner Lisa Malyon to our team will bolster our talent for delivering PR campaigns that create positive change, for long-term brand benefit.
Managing Director Chris Pharo said: “Lisa’s talents ensure we deliver more engaging campaigns and viral stories that direct the nation’s conversations and support our clients’ CSR objectives.”
Malyon said: “My belief is that every business has the capacity and budget to deliver a CSR campaign that will impact others whilst impacting the bottom line, and I’m keen to challenge anyone who thinks differently.”
Once synonymous with PR surveys, 72Point has evolved the PR technique of News Generation into the art of engaging the media intelligently, harnessing the power of its unique creative and vast media network to deliver mass exposure for household name brands.
Last year, our media coverage views topped 504 million; our work on the consumer launch of Volkswagen’s partnership with Tesco and PodPoint to create the UK’s biggest free EV charging network secured 455 pieces of coverage in 27 countries.
72Point Named In-House Team of the Year at the PRCA Digital Awards
72Point's Digital Team went from strength-to-strength last night after scooping the In-House Digital Team of the Year award at the PRCA Digital Awards 2019.
Winning this prestigious award marks a milestone moment for the team, who have become a core part of the 72Point operation, enabling clients to achieve significant results by leveraging our market-leading digital infrastructure.
The team is now relied upon by 80% of the top 150 PR agencies as well as major brands. And we deliver. Last year, our media coverage views topped 504 million, with engaging campaigns and viral stories that directed the nation’s conversations.
In the last year, the team have developed products specifically to boost our client’s SEO using online media. The Breakthrough Package includes a guarantee of at least one follow link on a site with a DA of over 90, as well as including highly-engaging visual assets and a social media boost. The average Breakthrough Package achieves over 150 pieces of coverage on high DA sites, regional publications and relevant titles.
The growth in coverage numbers, views and engagement, coupled with new social publishing channels has propelled 72Point into one an industry-leading digital communications firm used by brands and agencies across the country, with our best performing campaigns adopting a strong digital-first approach.
Head of Digital, Jack Peat, said: "We are thrilled to have picked up such a prestigious award at last night's event.
"It is fitting recognition of how far we have come as a team and the hard work we have put into developing one of the most robust service offerings on the market.
"72Point has evolved into a digital-first agency putting online publications, social media and SEO at the heart of everything we do.
"This award, along with three other shortlisted entries, is testament to how much we have advanced in the digital environment".
The Marketing Show North - Highlights
With over 10,000 digital marketing and PR professionals from all over the UK and 3700 delegates passing through it's doors, it's safe to say The Marketing Show North was a great success. Thanks to all our speakers for sharing vital industry insights across two days in our News Generation Keynote Theatre.
Check out our highlight video here:
Accor Hotel's Campaign Shortlisted For Drum Marketing Award
We're thrilled to announce that one of our favourite campaigns is also shortlisted in the Travel & leisure Category for The Drum Marketing Awards 2019.
We created four incredible brand moments for Accor Hotels' 'From the Heart' campaign to build their reputation for people-centred services across all their hotel brands.
Click here for the full campaign breakdown.
72Point Shortlisted For Drum Marketing Awards - PR Category
Our project with Channel Mum to raise vital awareness of maternal mental health has now been shortlisted for it's second awards, The Drum Marketing PR category.
A young mother submitted footage of her panic attack to parenting network Channel Mum, letting anxiety sufferers know they’re not alone.
Our expert handling of her story secured international news & TV coverage to raise awareness of maternal mental health and is also shortlisted for the PRmoment Awards 2019.
Chris Pharo Included In 2019's PRWeek Power Book
72Point is delighted to announce that our Managing Director Chris Pharo is featured PRWeek UK Power Book 2019, a list of the most influential and respected comms professionals in the UK today.
The inclusion marks the rapid growth that has taken place at our agency across the last year, with news generation stepping out of the shadows as a valued PR discipline, serving both clients and the media.
The revolution will continue in 2019, stay tuned.
Creative Shootout Live Final - Review
We came. We saw. We delivered… And we enjoyed every second of being a finalist at The Creative Shootout 2019. As the most urgent issue of our time, we embraced our opportunity to pitch an innovative anti-plastic campaign to A Plastic Planet . Congratulations to Wire for their amazing win, we loved your pitch. Stay tuned to see our campaign become a reality soon.
