72Point News

VACANCY - HEAD OF PRODUCTION

Job Role: Head of Production

Reporting to: VP of Video – SWNS Media Group

Salary: Dependant on Experience (DoE)

Hours of work: Full-Time

Location: London

Who we are:

72Point is the market-leader in content creation.

We generate, produce and deliver top quality news stories, pictures, videos, visual puzzles and animated infographics to the national news media and beyond.

Our client list includes a string of huge global brands, as well as some of the biggest names on PR Week’s Top 150.

Who we need:

We are now on the search for a talented Head of Production. Based at our head office in Farringdon, this position is an integral role to the exciting growth trajectory of 72Point.

We’re looking for a driven; creatively minded, problem-solving and experienced Head of Production. From concept to creation, this person will join our existing video production team to bring our ideas to life, delivering impactful and effective, award-winning video campaigns for a variety of premium brands.

Reporting to the VP Video and working in conjunction with our Broadcast Editor, you’ll manage and develop a talented team of producers, editors, videographers and freelance crew, using strong storytelling skills and extensive production knowledge to turnaround exceptional work.

The successful candidate will have extremely strong technical production expertise, experience of managing a complex production machine, and be able to develop great ideas alongside the creative team.

What we’re looking for:

• 6+ years in the branded content space, with a strong portfolio of campaigns and a deep knowledge of the video production process, and social media landscape.

• Significant experience overseeing the planning, production, management and delivery of editorial / commercial / branded video content from pre-production, shoot, to post-production.

• The ability to manage and develop a production team, building a robust schedule and juggling multiple projects simultaneously.

• Technical production knowledge, researching new equipment and identifying what the business needs to be agile in an ever-changing environment.

• The ability to develop a smart idea and turn it into an exceptional piece of content.

• A knack of communicating those creative ideas, with conviction, to a range of stakeholders.

• Knowledge of best practice workflows to drive efficiency.

• An ability to deliver constructive feedback to get the best out of your team.

• Experienced with the APA crew terms and conditions, Advertising Production Agreement (PIBS) and advertising compliance guidelines ASA/CAP/BCAP.

• Experience with all forms of production paperwork, licenses, model agreements and legal requirements.

• An extensive contacts book and relationships with directors, producers, production companies & photographers, bring new partnerships to the business.

What you’ll do:

• Using detailed knowledge of the production process, and experience in all aspects of video production (storyboarding, scripting, casting, location hunting, budgeting, directing etc) to deliver exceptional content.

• Overseeing the production team and ensuring projects are delivered on-time and on-budget.

• Creatively and logistically plan a multitude of commercial, yet editorially rich, video projects.

• Writing of treatments/storyboards for upcoming shoots and setting visual expectations with the client.

• Ensuring the correct kit is to be used to achieve the right results.

Personal Profile

• The ability to work independently under pressure, consistently delivering accurate results quickly.

• Quick learner and ability to adapt to fast paced nature of the job.

• Good head for numbers.

• Confident and assertive, with a positive, solution focused attitude.

• Professional manner and behaviour.

• Team player, but also able to work independently.

• Efficient, reliable and honest.

• Ability to work flexibly to meet deadlines and willingness to work weekends or evenings if required.

• Excellent written and verbal communication skills and an approachable personality.

72Point is part of the SWNS Group, a progressive and forward-thinking content business which spans news, features, images, video, PR, content marketing and market research.

72Point is a great place to work; our offices are positive, vibrant and energetic and full of brilliantly creative people who all contribute to making 72Point a phenomenal ideas factory. And during this unprecedented time we are offering a flexible approach to working.

To apply, please send your CV to rae.rawlings@swns.com

by Geo Craig

VACANCY: SENIOR CREATIVE ACCOUNT MANAGER - PERMANENT

FULL TIME – BRISTOL OR LONDON BASED

Who we are:

72Point is the market-leader in content creation.

We generate, produce and deliver top quality news stories, pictures, videos, visual puzzles and animated infographics to the national news media and beyond.

Our client list includes a string of huge global brands, as well as some of the biggest names on PR Week’s Top 150.

We land coverage every day in print, online and social platforms.

The role will involve overseeing projects for clients from the idea stage to the subsequent issue to the national news media.

The successful candidate will join brainstorms, talk clients through ideas, write up ideas, compile survey questions, write tight, engaging news copy and attend meetings with sales staff from time to time.

They will also liaise with the digital, design and social teams to ensure projects run seamlessly.

Who we need:

We require a senior creative account manager to join our busy team.

The successful candidate will have their finger on the pulse of popular culture and the current news agenda in social, national and international news as well as TV and radio.

They will be confident, organised, efficient and meticulous.

They will also be brimming with great ideas and have the ability to juggle projects while dipping in and out of emails and taking and making calls.

The ideal candidate will have at least 3 years’ experience in PR, and will thrive in a fast-paced, demanding environment.

They will quite possibly be currently working for a PR agency or a busy internal PR department.

72Point is a great place to work; our offices are positive, vibrant and energetic and full of brilliantly creative people who all contribute to making 72Point a phenomenal ideas factory.  And during this unprecedented time we are offering a flexible approach to working.

So if you fancy swapping your current role for a key position at a fun, fast moving and unique company, get in touch.

Please include your salary expectations within your covering letter.

Contact email: emma.elsworthy@72point.com 

by Geo Craig

VACANCY: SENIOR CREATIVE ACCOUNT MANAGER – MATERNITY COVER

FULL TIME – BRISTOL OR LONDON BASED

Who we are:

72Point is the market-leader in content creation.

We generate, produce and deliver top quality news stories, pictures, videos, visual puzzles and animated infographics to the national news media and beyond.

Our client list includes a string of huge global brands, as well as some of the biggest names on PR Week’s Top 150.

We land coverage every day in print, online and social platforms.

The role will involve overseeing projects for clients from the idea stage to the subsequent issue to the national news media.

The successful candidate will join brainstorms, talk clients through ideas, write up ideas, compile survey questions, write tight, engaging news copy and attend meetings with sales staff from time to time.

They will also liaise with the digital, design and social teams to ensure projects run seamlessly.

Who we need:

We require maternity cover for one of our senior creative account managers, starting as soon as possible to ensure there is a training period before our current manager takes leave.

The successful candidate will have their finger on the pulse of popular culture and the current news agenda in social, national and international news as well as TV and radio.

They will be confident, organised, efficient and meticulous.

They will also be brimming with great ideas and have the ability to juggle projects while dipping in and out of emails and taking and making calls.

The ideal candidate will have at least 3 years’ experience in PR or journalism, and will thrive in a fast-paced, demanding environment.

They will quite possibly be currently working for a PR agency looking to take a step up to the next level, or could even be on a local or national news publication looking for a move to the ‘dark side’.

72Point is a great place to work; our offices are positive, vibrant and energetic and full of brilliantly creative people who all contribute to making 72Point a phenomenal ideas factory.  And during this unprecedented time we are offering a flexible approach to working.

So if you fancy swapping your current role for a key position at a fun, fast moving and unique company, get in touch.

Please include your salary expectations within your covering letter.

Contact email: emma.elsworthy@72point.com 

by Geo Craig

Google isn't moving away from links - it is moving towards more meaningful ranking factors

Guest blog by Jack Peat, Editor of The London Economic

News that a Google algorithm change could be deprioritising the value of links has caused a stir in the SEO world.

Long regarded as a stalwart of the ranking factors there are indications that 'inferred' links - eg brand mentions in context - are becoming increasingly important because Google's algorithms are now sophisticated enough to interpret them.

Where links might once have carried a value of 20 or 50 times that of a brand citation today it is closer to two or three times, depending on the relevance, which is a potentially seismic shake-up if true.

Which it could very well be. 

Google changes its algorithms all the time and it has no obligation to tell anyone about it. Sometimes you will get wind of the changes straight away, sometimes you will hear about them in six months time by which point you are already backpedaling.

But this latest change should come as no surprise. Indications that Google was shifting from “exogenous”’ to “endogenous” signals have been there for at least five years.  As we wrote in our 2017 white paper, links may well be an indicator of trust, but they are a rater shallow one.

"Google’s algorithms in the future are more likely to incorporate the time people spend on the page and the way they interact with content". Relevance is also key, but the point is to make it work homogeneously, as part of a package. 

The underlying shift is that Google is moving towards humanising search rankings. As Rand Fishkin points out, that's because for its first 15 years of existence Google's algorithms were designed by committees of engineers. Today they are designed by people. The old proxies for 'votes' don't rank like they used to.

This is potentially good news as far as the intersection between PR and SEO is concerned. If you already have context, authenticity, relevancy and authority at the heart of everything you do then you are already half way there. If you are already taking a more considered approach towards link building then there should be no issue either.

The key take-home is not that links are no longer relevant, but that they should be considered as just one slice in a more complex SEO pie. Google isn't moving away from links - it's moving towards more meaningful ranking factors.

by Geo Craig

72Point Wins First Campaign Award

We are proud to announce that 72Point scooped the gong for Best Use of Paid Media at yesterday's PRCA Digital Awards, with our Ben Stokes: Welcome to Manchester campaign with our good friends at Ladbrokes.

The judges praised the project's "strong results from a very simple and effective campaign."

This is our second major industry award and the first for a single campaign. and we look forward to competing for many more honors in the future.

by Geo Craig

72Point Increases Coverage Numbers During Lockdown

That’s right, you’re reading correctly… We’ve secured almost double the amount of coverage (77% increase) throughout lockdown compared to the same time-frame last year. The team have doubled our efforts and doubled our coverage numbers for our clients throughout the crisis by innovating and adapting to the new normal, and have emerged as Britain's expert coverage agency throughout lockdown, providing quality news generation campaigns.

Our expertise and ability to make brand's message cut through the noise has been more powerful now than ever before. Talk to us today about how we can amplify your marketing message: https://www.72point.com/contact-72point/

by Geo Craig

72Point Retains It's Place In The PRWeek Consumer Rankings

By Chris Pharo

I am absolutely delighted to see us remain in the top 15 UK consumer PR agencies, according to the PRWeek Top 150 list.

We've also gone up one place from 48th to 47th on the general Top 150 list.

I'm proud that we've retained our status in the industry, consolidated the team, delivered work for so many brands and other top 50 agencies - and now have a new  offering in PLAY.

2020 will be the year we demonstrate our fortitude and flexibility as we adjust to the new normal.

by Geo Craig

Rowan Adams Joins the Team

72Point is excited to announce Rowan Adams has joined the team as Director of Communications.

Rowan has 15 years' experience in the PR industry holding roles in broadcast and start-up businesses, including Sky and the BBC. He has spent the past 6 years working in high-growth start-ups in D2C, fintech and streaming services. He joins from Patch Plants, where he lead the PR and Partnerships function, and was the one behind the World's First Plant Hotel.  He will head up our marketing function and bring a brilliant creative mind to the team.

by Geo Craig