Vacancy: Senior Creative Account Manager - Maternity cover
Employer: 72Point Ltd
Title: Senior Creative Account Manager
Employment type: Full time maternity cover
Start date: January/February 2023
Location: Bristol
Who we are:
72Point is the market-leader in content creation.
We generate, produce and deliver top quality news stories, pictures, videos, visual puzzles and animated infographics to the national news media and beyond.
Our client list includes a string of huge global brands, as well as some of the biggest names on PR Week’s Top 150.
We land coverage every day in print, online and via social platforms.
We are part of the SWNS Media group. SWNS proudly brings the heartbeat of Britain to life for our biggest news brands. Every day, hundreds of our stories, images and videos are published and broadcast across the national media.
SWNS content spans breaking news, court cases, amazing human interest stories, consumer issues, health studies, scientific breakthroughs, opinion polls, and stunning imagery and viral videos.
We distribute to the biggest news publishers in the world – from the Sun, Mirror and Daily Mail to the Times, Telegraph and New York Post.
Who we’re looking for:
We're after a senior creative account manager to join our team in Bristol as maternity leave cover – who will have at least 3 years’ experience working in a PR agency.
You will be ambitious, super-keen and a fast learner, and able to hit the ground running.
You must have a keen interest in popular news content across digital, social and print platforms, a fascination with how the industry works and a hunger to soak it up.
A minimum of an A Level in English and / or Media Studies is desirable.
You must also be calm under the pressure of tight deadlines, brilliant at juggling multiple pieces of work, and be able to build a rapport with our clients with your friendly and warm telephone and email communications.
The role:
Based at our Bristol HQ, the role will involve overseeing projects for clients from the idea stage to the subsequent issue to the national news media.
The successful candidate will generate strong creative concepts, contribute to brainstorms, pitch to clients, write up ideas, compile survey questions, write tight, engaging news copy and attend meetings / calls regularly.
They will also liaise with the digital, video, design and social teams to ensure projects run seamlessly.
This role will give you a unique understanding of all parts of our business and the wider news and PR industry.
The successful candidate will have the flexibility of working from home once a period of training has been concluded. However, all staff are currently required to work from the office for a minimum of two days per week.
All applicants will ideally have:
3 years working in a PR agency
A qualification in English A Level / be able to demonstrate excellent written skills
Be confident and personable with the ability to quickly strike a rapport with people, both in person and on the phone
Have an understanding of, and interest in, how news stories are presented in the digital environment
Benefits:
SWNS has a generous and growing list of employee benefits, including:
- 25 days annual holiday plus eight Bank Holidays
- Company pension scheme with employer contribution
- Hybrid working policy
- Enhanced maternity and paternity packages
- Life assurance scheme
- Shopping discount scheme, tech benefit scheme
- Gym membership discount, Cycle to Work
- Savings on childcare
Please apply to adminnewsgen@72point.com with a CV and cover letter.
Digital PR Campaigns. How Important Are They?
At 72Point we are constantly experimenting to try and create digital PR campaigns that work for our clients and publishers.
Interestingly we're seeing great results from online quizzes, which are getting great digital pick up with the added benefit of real engagement from readers.
This represents a win for both parties. The client is getting thousands of completions on their quiz which is specifically designed to align with their messaging and the publishers are getting an uptick in terms of dwell time.
Our in-house design team, Oath Studio, create these assets to engage target audiences spanning and coupled with our experience of what stories drive the news agenda, these digital-first campaigns have been driving punchy results for our clients.
YourRedCar
Our recent project for The Romans and YourRedCar featured a fully branded quiz to discover what your car choice says about your personality.
As well as the vast news coverage secured, the quiz delivered 11,568 completions, providing great engagement with the brand and carrying their key message to their audience in a fun and memorable way.
Average completion time of the quiz was 2 minutes and 30 secs, showing that visitors had a solid dwell time too.
Fixter
Likewise, MOT and car service provider Fixter needed content to engage their audience. We put together a quiz to test for dashboard knowledge, promoting their key message of being a revolutionary car maintenance provider.
That quiz generated 11,300 plays to give Fixter a highly engaging asset to embed on their website and supplementing the widespread media coverage secured.
As part of SWNS Media Group, we have access to a social media audience of over 540,000 users, meaning that we can distribute content to a wide audience on those digital platforms, ultimately directing viewers to our clients' websites.
If you'd like to know more, drop us a line. Hello@72point.com