VACANCY: SENIOR CREATIVE ACCOUNT MANAGER - PERMANENT
FULL TIME – BRISTOL OR LONDON BASED
Who we are:
72Point is the market-leader in content creation.
We generate, produce and deliver top quality news stories, pictures, videos, visual puzzles and animated infographics to the national news media and beyond.
Our client list includes a string of huge global brands, as well as some of the biggest names on PR Week’s Top 150.
We land coverage every day in print, online and social platforms.
The role will involve overseeing projects for clients from the idea stage to the subsequent issue to the national news media.
The successful candidate will join brainstorms, talk clients through ideas, write up ideas, compile survey questions, write tight, engaging news copy and attend meetings with sales staff from time to time.
They will also liaise with the digital, design and social teams to ensure projects run seamlessly.
Who we need:
We require a senior creative account manager to join our busy team.
The successful candidate will have their finger on the pulse of popular culture and the current news agenda in social, national and international news as well as TV and radio.
They will be confident, organised, efficient and meticulous.
They will also be brimming with great ideas and have the ability to juggle projects while dipping in and out of emails and taking and making calls.
The ideal candidate will have at least 3 years’ experience in PR, and will thrive in a fast-paced, demanding environment.
They will quite possibly be currently working for a PR agency or a busy internal PR department.
72Point is a great place to work; our offices are positive, vibrant and energetic and full of brilliantly creative people who all contribute to making 72Point a phenomenal ideas factory. And during this unprecedented time we are offering a flexible approach to working.
So if you fancy swapping your current role for a key position at a fun, fast moving and unique company, get in touch.
Please include your salary expectations within your covering letter.
Contact email: emma.elsworthy@72point.com
VACANCY: SENIOR CREATIVE ACCOUNT MANAGER – MATERNITY COVER
FULL TIME – BRISTOL OR LONDON BASED
Who we are:
72Point is the market-leader in content creation.
We generate, produce and deliver top quality news stories, pictures, videos, visual puzzles and animated infographics to the national news media and beyond.
Our client list includes a string of huge global brands, as well as some of the biggest names on PR Week’s Top 150.
We land coverage every day in print, online and social platforms.
The role will involve overseeing projects for clients from the idea stage to the subsequent issue to the national news media.
The successful candidate will join brainstorms, talk clients through ideas, write up ideas, compile survey questions, write tight, engaging news copy and attend meetings with sales staff from time to time.
They will also liaise with the digital, design and social teams to ensure projects run seamlessly.
Who we need:
We require maternity cover for one of our senior creative account managers, starting as soon as possible to ensure there is a training period before our current manager takes leave.
The successful candidate will have their finger on the pulse of popular culture and the current news agenda in social, national and international news as well as TV and radio.
They will be confident, organised, efficient and meticulous.
They will also be brimming with great ideas and have the ability to juggle projects while dipping in and out of emails and taking and making calls.
The ideal candidate will have at least 3 years’ experience in PR or journalism, and will thrive in a fast-paced, demanding environment.
They will quite possibly be currently working for a PR agency looking to take a step up to the next level, or could even be on a local or national news publication looking for a move to the ‘dark side’.
72Point is a great place to work; our offices are positive, vibrant and energetic and full of brilliantly creative people who all contribute to making 72Point a phenomenal ideas factory. And during this unprecedented time we are offering a flexible approach to working.
So if you fancy swapping your current role for a key position at a fun, fast moving and unique company, get in touch.
Please include your salary expectations within your covering letter.
Contact email: emma.elsworthy@72point.com
Google isn't moving away from links - it is moving towards more meaningful ranking factors
Guest blog by Jack Peat, Editor of The London Economic
News that a Google algorithm change could be deprioritising the value of links has caused a stir in the SEO world.
Long regarded as a stalwart of the ranking factors there are indications that 'inferred' links - eg brand mentions in context - are becoming increasingly important because Google's algorithms are now sophisticated enough to interpret them.
Where links might once have carried a value of 20 or 50 times that of a brand citation today it is closer to two or three times, depending on the relevance, which is a potentially seismic shake-up if true.
Which it could very well be.
Google changes its algorithms all the time and it has no obligation to tell anyone about it. Sometimes you will get wind of the changes straight away, sometimes you will hear about them in six months time by which point you are already backpedaling.
But this latest change should come as no surprise. Indications that Google was shifting from “exogenous”’ to “endogenous” signals have been there for at least five years. As we wrote in our 2017 white paper, links may well be an indicator of trust, but they are a rater shallow one.
"Google’s algorithms in the future are more likely to incorporate the time people spend on the page and the way they interact with content". Relevance is also key, but the point is to make it work homogeneously, as part of a package.
The underlying shift is that Google is moving towards humanising search rankings. As Rand Fishkin points out, that's because for its first 15 years of existence Google's algorithms were designed by committees of engineers. Today they are designed by people. The old proxies for 'votes' don't rank like they used to.
This is potentially good news as far as the intersection between PR and SEO is concerned. If you already have context, authenticity, relevancy and authority at the heart of everything you do then you are already half way there. If you are already taking a more considered approach towards link building then there should be no issue either.
The key take-home is not that links are no longer relevant, but that they should be considered as just one slice in a more complex SEO pie. Google isn't moving away from links - it's moving towards more meaningful ranking factors.
72Point Wins First Campaign Award
We are proud to announce that 72Point scooped the gong for Best Use of Paid Media at yesterday's PRCA Digital Awards, with our Ben Stokes: Welcome to Manchester campaign with our good friends at Ladbrokes.
The judges praised the project's "strong results from a very simple and effective campaign."
This is our second major industry award and the first for a single campaign. and we look forward to competing for many more honors in the future.
72Point Increases Coverage Numbers During Lockdown
That’s right, you’re reading correctly… We’ve secured almost double the amount of coverage (77% increase) throughout lockdown compared to the same time-frame last year. The team have doubled our efforts and doubled our coverage numbers for our clients throughout the crisis by innovating and adapting to the new normal, and have emerged as Britain's expert coverage agency throughout lockdown, providing quality news generation campaigns.
Our expertise and ability to make brand's message cut through the noise has been more powerful now than ever before. Talk to us today about how we can amplify your marketing message: https://www.72point.com/contact-72point/
72Point Retains It's Place In The PRWeek Consumer Rankings
By Chris Pharo
I am absolutely delighted to see us remain in the top 15 UK consumer PR agencies, according to the PRWeek Top 150 list.
We've also gone up one place from 48th to 47th on the general Top 150 list.
I'm proud that we've retained our status in the industry, consolidated the team, delivered work for so many brands and other top 50 agencies - and now have a new offering in PLAY.
2020 will be the year we demonstrate our fortitude and flexibility as we adjust to the new normal.
Rowan Adams Joins the Team
72Point is excited to announce Rowan Adams has joined the team as Director of Communications.
Rowan has 15 years' experience in the PR industry holding roles in broadcast and start-up businesses, including Sky and the BBC. He has spent the past 6 years working in high-growth start-ups in D2C, fintech and streaming services. He joins from Patch Plants, where he lead the PR and Partnerships function, and was the one behind the World's First Plant Hotel. He will head up our marketing function and bring a brilliant creative mind to the team.
Creative Shootout Live Final - Review
We came. We saw. We delivered… And we enjoyed every second of being a finalist at The Creative Shootout 2019. As the most urgent issue of our time, we embraced our opportunity to pitch an innovative anti-plastic campaign to A Plastic Planet . Congratulations to Wire for their amazing win, we loved your pitch. Stay tuned to see our campaign become a reality soon.
Community Engagement of the Year - PRMoment Awards 2019
72Point is pleased to announce that our project to raise mental health awareness with ChannelMum has been shortlisted for the Community Engagement of the Year at the PRMoment Awards 2019!
The winners will be announced at the gala awards ceremony held at the Park Plaza, Westminster Bridge in London on Thursday 4th April 2019. Tickets for the event can be purchased here.
Stay tuned for further updates!
72POINT SHORTLISTED FOR CIM MARKETING EXCELLENCE AWARDS
Our Girls in STEM project for Bitz and Bob has been shortlisted for the Best Use of Digital Marketing Category at the CIM Marketing Excellence Awards 2019!
The project saw our specialist Broadcast Team produce a video exploring primary school children’s attitude towards different careers, asking them what they imagined a ballerina, bus driver, engineer and more looked like before introducing them to real people in these professions. In doing so we were able to highlight how early in their development kids start to form opinions on what career paths are open to their gender.
The awards ceremony will be taking place on 11 April – stay tuned for further updates!