One of the most significant benefits of incorporating storytelling into PR campaigns is the ability to humanise the brand.  Emotions are powerful drivers of decision-making, and when stakeholders feel a deep emotional connection with a brand, they are more likely to support it. 

Sourcing case studies for PR campaigns can be a highly effective way to build trust, credibility, and engagement with your audience. At 72Point, we invest significant time and effort into crafting compelling narratives. 

For case study consultancy, contact our team here:

London

21 Farringdon Road, London, EC1M 3HA

Bristol

Media Centre, Abbeywood Business Park, Emma-Chris Way, Filton, BS34 7JU

New York

231 Front Street, Brooklyn, New York 11201

San Diego

1111 Sixth Ave, 5th Floor Ste 500A, San Diego, California 92101