About Us
72Point is a story-first agency, where unrivalled journalist relationships meet strategic, measurable PR.
72Point was founded by SWNS journalists, who were on the receiving end of press releases that routinely failed to cut through. Using media insight to reimagine PR, it has grown into a multi-faceted creative agency delivering 360-degree campaigns which move the nation into action.
Since the early 2000s we’ve grown our skills to reflect how stories land in consumers’ lives, ensuring we deliver big results across digital, social and traditional media.
Our continued relationship with SWNS means all our content passes the editorial judgement of the toughest newsrooms before stopping thumb-scrolling consumers in their tracks.
We aren’t curtailed by sector challenges. From automotive to health, FMCG to tourism, charity to dating apps – we find the narrative and make you newsworthy.
In short, great ideas are at the heart of everything we do.
