Guide Dogs
Kids Ask the Funniest Things
86
Pieces of coverage
800K+
Estimated coverage views
490M
Daily Readership
We were proud to work on this important campaign, together with Guide Dogs, that aims to breakdown stigma around living a life with a visual impairment.
Schoolkids were allowed to ask a blind woman any questions they had, after research revealed that 32 per cent of children want to know what a blind person sees when they are dreaming.
The result of was a heart-warming piece of video content that brought an important topic to the national media’s attention.
Lisa Petrie, head of children and young people service development for Guide Dogs, added: “Vision impairment is a massively growing issue in the UK. We are working tirelessly to increase awareness of the work we do and the support we offer to the public including young people.”