As part of their recent marketing campaign, bookmakers, Ladbrokes commissioned us to create a visual puzzle.
The puzzle, designed by our illustrator, depicts a host of footballing icons, from George Best to Lionel Messi, with England Captain Wayne Rooney hidden amongst them.
The illustration follows a rise in demand for visual content from publishers, with this kind of visual teaser being particularly popular.
Methods and tools:
News copy writing
Newswire and digital distribution
Print & digital media
The image and accompanying copy written by our creative team and distributed via both the SWNS news wire, and SWNS Digital wire were published by a number of major news sites including the Telegraph and the MailOnline