Client: Twirlywoos and RSPB
Date: 7th April 2017
Campaign Title: Bird Knowledge
72Point worked on an integrated campaign with Twirlywoos. Twirlywoos have teamed up with the RSPB as part of the charities Wild Challenge.
The client commissioned a survey of 2,000 UK adults to find out how much people know about birds. Millions of Brits admit they’re birdbrains when it comes to our feathered friends with over half unable to identify a sparrow. More than a quarter think penne is a bird rather than a type of pasta and two in 10 think male and female mallards are completely different ducks. And a fifth of respondents isn’t aware a red kite is a bird – with some believing it’s a baddie from Batman and others under the impression it’s a fish.
We accompanied the resulting news story with a quiz and video which our team distributed to relevant digital media.
The quiz accompanying the story asks users to test their knowledge of our feathered friends including identifying birds from images and bird song audio clips.
The quiz, designed and created by our in-house design studio was included alongside the story on The Telegraph and The Sun, as well as being used on Twirlywoos own site.
Play the quiz for yourself and see if you know your pigeons from your pheasants…