Date: 22nd May 2017
Campaign Title: Lack of Sleep
The average Brit is getting just six hours and 14 minutes of sleep a night – almost two hours less than the recommended quota, a study found.
As well as falling short on sleep, the average adult will also wake up twice a night and spend two nights of the week tossing and turning.
Stress is the biggest culprit for the nation’s lack of sleep, followed by being too hot, uncomfortable or wide awake due to late night screen time surfing social media channels.
Money worries, a partner fidgeting or snoring, and being nervous or excited about a meeting or event in the morning also leaves many of us struggling to get some shut-eye.
Lack of sleep also sees Britain as a nation fork out £8 billion on sleep aids and things to make them look and feel less tired.
The research, commissioned by Travelodge also revealed the average adult likes to get their head down on two firm pillows, beneath a 10.5 tog duvet and sleep in either pyjamas or completely naked.