72Point worked on an integrated campaign with new radio station, talkRADIO.
The client commissioned a survey of 2,000 adults to find out about the nation’s money borrowing habits and debt worries. Our research found that Brits don’t consider themselves ‘in debt’ until they owe £45,000. 37 per cent of those polled admitted that if they can’t afford to buy something, they usually find a way of getting it anyway, either by sticking the balance on a credit card, taking out a loan or dipping into the overdraft. Four in 10 people polled admit they rely on their credit cards to see them through the whole month, and usually have a balance of at least £3,000 debt to pay, while a further third spend much of the month in their overdraft.
We accompanied the resulting news story with a voxpop video and infographic which our digital team distributed to relevant digital media.
Methods and tools:
News copy writing
Newswire and digital distribution
Print & digital media
TalkRADIO’s debt story was featured on major news sites in the UK, including The MailOnline, The Sun and a host of regional news sites, including the entire Johnston Press portfolio, such as The Scotsman, The Yorkshire Post and many more.