72Point produced a video for SunLife which looks at life at 50….according to kids. It turns out that kids believe that when you get to 50 your skin starts to melt and you drink a lot of wine!
The video accompanies a news story for the insurance providers which looks at the 50 things you should do before you turn fifty. The study of 2,000 over 50s found buying a house is top of the list of things to do before you turn 50, followed by having children and getting married. Falling in love came fourth with eating fish and chips on the pier at number five. More unusual items on the list include having sex on the beach, jumping into a pool fully clothed and being able to say no to your mother.
The story and video were distributed to relevant digital media by our digital team.
Methods and tools:
News copy writing
Newswire and digital distribution
“72Point suggested creating a video to support our ‘Welcome to Life After 50’campaign and came up with the idea of asking kids to talk about what they thought being 50 is like. The video was very funny and well produced and as a result proved to be really sharable. We were delighted with how well it did – not only was it featured on the Sun Online and Metro.co.uk but it also received in excess of 180,000 views and 4,000 shares on Facebook” – Rachel Mason – Senior PR Manager at SunLife
SunLife’s story was featured on major news sites in the UK, including the Sun, MailOnline and the Metro. The story also made the national print press landing in the Sun and the Scottish Sun as well as in the regional press with the Western Daily Press.
Sunlife posted the video on Facebook with impressive results. This is a great example of how video content and visual storytelling can be used to reach a brand’s audience via their own platforms.