72Point worked on an integrated campaign for iron supplement, Spatone, which looked at whether or not the side of you bed you get out of can affect your mood.
The study of 2,000 UK adults found those who get out on the right side of the bed are more likely to wake up feeling tired and grumpy than those who get out of bed on the left. People who get out of bed to the right also take longer to shift their bad mood and are more likely to see their work affected by their tiredness. The survey also found nine in ten Brits wake up still feeling tired on three mornings a week, with the average adult saying it’s almost 10am before they start to feel properly awake.
To find out more we took to the streets to find out how much sleep quality affects the mood of the Geat British public.
The story and video were distributed to relevant digital media by our digital team.
Methods and tools:
News copy writing
Newswire and digital distribution
Spatone’s story was featured on major news sites in the UK, including the Sun, the Express and the Mirror where the video was featured. The story also acheived an impressive amount of print coverage amongst 6 publications including the Daily Express, the Daily Mirror and The Sun.