Client: Sky Atlantic
Date: 11th February 2016
Campaign Title: Super seventies
Queen were the best band of the seventies and Freddie Mercury was the best frontman according to a new survey for Sky Atlantic.
The survey which marks the release of new show ‘Vinyl’, directed by Martin Scorsese, named the best things from the 1970s.
Fleetwood Mac’s 1977 blockbuster Rumours – thought to have sold over 40 million copies worldwide – was named best album of the 70s, beating Queen’s A Night at the Opera, Pink Floyd’s The Dark Side of the Moon and Hotel California by The Eagles.
But when it came to the best thing about the 1970s, music had to take second place – to Star Wars.
The epic sci-fi movie, which came out in 1977, beat Abba, David Bowie, Jaws, the VW Beetle, Concorde, Starsky and Hutch, Charlie’s Angels and lava lamps.
The survey of 2,000 people also asked music fans to name their ultimate supergroup. To create the infographic for this story, our in-house design studio enlisted the help of well-known illustrator Sam Taylor who created bespoke illustrations of the 70s icons.
The story, written by our creative team and distributed via both the SWNS news wire, and SWNS Digital wire was published by the national press and a host number of online sites including the Mirror and the Sun. The story has generated over 8,000 social shares so far.
This project included consumer survey, news copywriting, media distribution, infographic and radio.