72Point produced a video for Skipton Building Society which looks at the nation’s most prized possessions.
Baby clothes, parent’s wedding rings, and children’s artwork are amongst a woman’s most prized household possessions a survey has revealed. Men on the other hand declared their vinyl collection, smartphone and computer as some of their most treasured items. More than half of the 2000 Brits polled said sentimental keepsakes were their dearest items – and yet, men claim their CAR is more important than photos of deceased friends or significant other.
The story was accompanied by a vox-pop style video in which we asked the people of London about their favourite objects. The story and video were distributed to the national print and online media via our newswire and by our digital team.
Methods and tools:
News copy writing
Newswire and digital distribution