Client: Skipton Building Society
Date: 15th December 2016
Campaign Title: Kindest Names in the UK
Men named David and women named Susan are the kindest people in Britain, according to new study.
Experts polling 2,000 adults have revealed the names most associated with kindness and good will, and found those bearing the monikers John, Michael and James are compassionate and kind-hearted.
While those named Sarah, Ann and Margaret are also considered nice and caring by their friends and family.
Other men likely to be thoughtful and kind are called Paul, Peter, Mark and Christopher.
And women most likely to lend a sympathetic ear to friends are named Christine, Linda, Elizabeth and Emma.
Always asking how you are, saying thank you and remembering special dates are key signs of kindness in an individual.
While 14 per cent of Brits think kindness is demonstrated by helping an elderly neighbour and 33 per cent expect kindness to be shown in a charitable way, either by donating cash or unwanted possessions.