Client: Simon Jersey
Date: 21st March 2016
Campaign Title: Greatest Sporting Moments
London 2012’s ‘Super Saturday’ has been named the Greatest Sporting Moment of all time, in a new poll.
The heart-stopping August night in the Olympic stadium saw heptathlete Jessica Ennis-Hill, long jumper Greg Rutherford and distance runner Mo Farah all strike gold within just 44 minutes of each other.
It came after Great Britain had already scooped three golds earlier that day in the men’s rowing, women’s double sculls and women’s cycling team pursuit.
Second place went to England’s 1966 football World Cup victory followed by Jayne Torvill and Christopher Dean’s gold at the Sarajevo Winter Olympics in 1984 with Bolero.
Andy Murray’s Wimbledon victory in 2013, the first British men’s singles winner since 1936, and Jonny Wilkinson’s last minute drop kick to win the 2003 Rugby World Cup final completed the top five.
A spokesman for Simon Jersey, official supplier to Team GB, which commissioned the research, said: “2012 was a great year for sports in several areas, but the London Olympics really were amazing…’
The story, written by our creative team and distributed via both the SWNS news wire, and SWNS Digital wire was published by the national press and a number of major news sites including the Sun and the Daily Star. The story was accompanied by an infographic which was designed by our in-house design studio and featured in the Sun online coverage.