Date: 13th May 2014
Campaign Title: Most Nostalgic Smells
The smell of sun cream, bubble gum and fish and chips have been unveiled on the list of 40 scents which trigger nostalgic childhood memories of school days, holidays and loved ones. The study of 2,000 adults also found freshly mown grass, candy floss and rain on hot tarmac set the senses harking back to years gone by.
Experts found a waft of lavender and peppermint were most likely to spark memories of their grandma, while the smell of petrol, musty sheds and Old Spice were likely to prompt memories of granddad.