Client: Nelson’s Arnicare
Date: 12th July 2017
Campaign Title: Lifetime of Injuries
The average Brit will suffer 4,944 injuries and minor ailments over the course of their lifetime, a survey has found.
Each year, cuts, bruises, bugs and colds mean the average adult will be in pain or feel under the weather a total of 61 times.
On top of that, over the average lifetime, Brits will also end up with two verrucas and one broken bone.
It also emerged more than a third of people admit to being accident-prone, with one in four saying an injury or illness has led to them missing an important event such as a birthday party, wedding or even a funeral.
A spokesman for Arnicare, which commissioned the research, said: “We all have times where we feel ill or pick up some kind of injury, whether they are minor bruises or colds or more serious bugs and broken bones.