72Point worked on an integrated campaign with vitamin drinks brand, More Drinks.
The client commissioned a survey to find out what time of day people start to ‘hit the wall’ at work and why. The survey found that most workers ‘hit the wall’ at roughly 2.22pm. That’s the moment when the post-lunch slump is most likely to kick in, triggering a lull in concentration and productivity, according to the survey of 2,000 workers. The study also found that most people find themselves struggling at this point up to three days a week. A warm working environment and not enough sleep emerged as the most common reasons for the slump. Dehydration and eating too much at lunch were also found to contribute to British workers ‘hitting the wall’ in the afternoon.
We accompanied the resulting news story with a video which our digital team distributed to relevant digital media.
Methods and tools:
News copy writing
Newswire and digital distribution
Print & digital media
More Drink’s story was featured on major news sites in the UK, including Yahoo, The Sun, the MailOnline and The Express which all featured the video. The story also made the national print press landing in the Daily Express and the Irish Sun.