72Point worked on an integrated campaign for Mental Health Foundation which looked at how people cope with their mental health issues.
The Mental Health Foundation study of 2,000 UK adults revealed that when it comes to boosting mental health, it’s our friends and family that are most likely to help us out. Seventy-six per cent of Brits lean on their loved ones in difficult times, while almost half turn to exercise to boost their mood. A third of young adults drink alcohol when they are feeling down, whereas those aged 55 and over are more likely to stick to healthier methods of stress relief, with 74 per cent opting to go for a stroll and two-thirds preparing a healthy meal.
The survey and news story was accompanied by a video in which we ask the general public to talk about their experience with mental health issues and their coping techniques.
The story and video were distributed to relevant digital media by our digital team. The project was commissioned as part of the charities Mental Health Awareness Week 2017 campaign.
Methods and tools:
News copy writing
Newswire and digital distribution
Mental Health Foundation’s story was featured on major news sites in the UK, including the Sun, the Express, Yahoo, and the Mirror where the video was featured.