As part of their recent Oscars-related marketing campaign, fashion search engine, Lyst.com, commissioned a graphic puzzle
The puzzle, designed by our in-house design studio, depicts the red carpet outside the Academy Awards ceremony. Within the scene, iconic dresses worn by previous winners are hidden alongside a solitary Oscar’s statue.
The awards-themed puzzle was supplied as both a static image as well as a Thing-Link in which more information is provided about each dress including who wore it and when, the designer and a video of the actress accepting their award.
The image and accompanying copy written by our creative team and distributed via both the SWNS news wire, and SWNS Digital wire.
Methods and tools:
News copy writing
Newswire and digital distribution
Print & digital media
USE AND COVERAGE
The puzzle is a great example of how visual imagery can really boost your campaign. Not only can they be sent out to publications to satisfy their desire for visual content but they are also a great asset for brands to use on their own site or for social media. Lyst.com used the image as a basis for a blog post on their own site which you can read here.