72Point worked on an integrated campaign with training company, The Knowledge Academy.
The client commissioned a survey of 2,000 graduates to find out about the nation’s degrees. Were graduates now in careers relevant to their career? Do they wish they’d chosen an alternative route after school?
Our research found that 64 per cent of graduates felt their degree was not relevant to their current role. While results showed the average graduate polled to have left university with £13,292 in debt overall. With approximately 12 million graduates in the UK* – the astronomical sum can be estimated at 65 billion squandered on degrees not used.
41 per cent of Brits who didn’t feel they used their degree went on to do further training for their current job. In fact, tellingly, four in ten graduates polled (38%) wished they had done an apprenticeship instead
But while many of those who chose to continue their studies didn’t end up using their final degree to get a job, 85 per cent claim the experience itself has set them up for life. The biggest reason for feeling university was beneficial was for the confidence it gave people, followed by lessons on generally setting up for life, how to budget and how to make friends.
The story was accompanied by an infographic which was designed by our in-house design studio and a voxpop style video created by our in-house video team .
Methods and tools:
News copy writing
Newswire and digital distribution
Print & digital media
The story, written by our creative team and distributed via both the SWNS news wire, and SWNS Digital wire was published by the national press and a number of major news sites including the Sun and the Independent.