Client: Intrepid Travel
Date: 1st September 2016
Campaign Title: Solitary Existence
Millions of Brits are now happy to live a solitary existence, according to new research.
Nine in 10 UK adults are content to be in their own company – with 59 per cent comfortable with living alone.
Half would be perfectly happy to buy a house just for themselves and four in 10 have no qualms holidaying abroad solo.
Of those polled two thirds said it was more acceptable to travel alone now than it was a decade ago.
However the research of 2,000 UK adults, commissioned by Intrepid Travel, which has launched a range of group trips for solo travellers, also found 30 per cent are worried they’d get bored travelling alone.
Michael Edwards, UK managing director of Intrepid Travel, said: “There are all kinds of reasons why someone has the urge to travel but no one to do it with.
The story was accompanied by an infographic which was designed by our in-house design studio which was featured on The Sun.