Client: Intrepid Travel
Date: May 11th 2016
Campaign Title: Digital detox
Millions of people are missing out on life’s most precious moments – because they are too busy trying to capture them on their mobile phones, according to a new study.
Four in ten say they have not truly experienced significant moments – such as a child’s first steps or graduation – because technology got in the way.
Over a third confessed they spend too much on their mobile, laptop or tablet.
The survey asked both American and British respondents about their dependence on technology; Many people admit they’re becoming addicted, with Brits saying 19 hours is the longest he or she can be parted from their mobile phone before feeling “miserable”. Americans on the other hand only lasted 16!
A large proportion of respondents admitted that they choose locations to visit or events to attend because the resulting photographs will enhance their social media profile.
The story, written by our creative team was published by the number of major news sites in both the UK and US including the NY Daily News, The Huffington Post, The Express and The Telegraph. The story was accompanied by an infographic which was designed by our in-house design studio and featured on the MailOnline, and a video in the US which featured on the NY Daily News.