Date: 4th April 2017
Campaign Title: Do You Know When It’s Grown?
72Point worked on an integrated campaign with Innocent Drinks.
The client commissioned a survey of 2,000 UK adults to find out how much people know about when fruit and vegetables are in season. Most people struggle to identify the correct seasons to buy produce such as tomatoes, cress, runner beans, swede and carrots. One in ten believe ALL fruit and veg are available all through the year and a third didn’t realise there were certain months produce would taste better.
We accompanied the resulting news story with a quiz which our team distributed to relevant digital media.
The survey and video were part of Innocent’s Sow & Grow campaign in which they’ve partnered up with not-for-profit organisation Grow-It-Yourself. The campaign is targetted at UK Primary Schools and aims to get children engaged in healthy eating.
The quiz accompanying the story asks users to test their knowledge of seasonal products, including identifying the season produce is grown and identifying whether some produce is classified as a fruit or a vegetable.
The quiz, designed and created by our in-house design studio was included alongside the story on The Sun, The Mirror and The London Economic.
Play the quiz for yourself and see if you know when it’s grown…