72Point worked on an integrated campaign for Harveys Furniture which looked what would be included in the nation’s perfect Sunday.
The study of 2,000 UK adults found that the perfect Sunday consists of waking up at 8:30 am to the smell of breakfast cooking, a cuddle and three hours of television. A quarter of Brits dream about an ideal weekend morning which starts with a Full English breakfast in bed and a third always like to start their Sunday morning with a cup of tea or coffee, before pottering around the house for a leisurely hour.
A roast dinner was also listed as one of the most desirable components. In light of this, we accompanied the story with a video showcasing tips for achieving Sunday lunch perfection.
The story and video were distributed to relevant digital media by our digital team.
Methods and tools:
News copy writing
Newswire and digital distribution
Daily Star in print
Lancashire Evening Post
The London Economic
Ardrossan and Saltcoats Herald