Client: Discover Ferries
Date: 16th February 2017
Campaign Title: A Lack of Family Time
Modern technology is ruining families’ quality time together, according to new research.
Almost nine in 10 parents think gadgets get in the way of their time together as a family – and 86 per cent admit there are times when everyone is at home, but separately watching TV or playing on their phone or computers.
Seven in 10 mums and dads even said there have been occasions where they could have been playing or spending time with their children, but were busy on their phone or tablet instead.
More than half also struggle to keep the dinner table a tech-free zone, often having meals where at least one member of the family is on their phone.
The research of 2,000 parents, commissioned by Discover Ferries, the body representing ferry operators and conducted by OnePoll, also found the average family spends just three weeks of real quality time together each year – and just 36 minutes on the average weekday.