72Point worked on an integrated campaign with sausage brand, Debbie and Andrew’s.
The client commissioned a survey to find out how much meat people eat on average throughout their life. The survey found that the average British meat-eater will eat 2,771 sausages, 1,491 steaks and 1,469 burgers during their adult years. Carnivores will also enjoy 1,592 chicken legs, 1,006 meatballs and 789 lamb chops as a grown-up. The study of 2,000 meat eaters also found that seven in 10 people aim to eat meat every day. 16 per cent have tried being a vegetarian, but 38 per cent were enticed back to meat thanks to the smell of bacon and sausages.
We accompanied the resulting news story with a visual puzzle where audiences had to find the sausage hidden amongst the sausage dogs, which our digital team distributed to relevant digital media. The campaign was commissioned to mark British Sausage Week.
Methods and tools:
News copy writing
Newswire and digital distribution
Print & digital media
The image and accompanying copy written by our creative team and distributed via both the SWNS news wire, and SWNS Digital wire were published by a number of major news sites including the MailOnline, The Mirror and The Express. The story also landed in both print and online versions of The Sun.