Date: 6th September 2017
Campaign Title: The Ed Sheeran Effect
Ginger-haired men are getting more sex – thanks to the ‘Ed Sheeran effect’, a study has revealed.
Red-headed males have been ridiculed since the dawn of time due to their pale skin and inability to tan and were even once considered to be a genetic mutation.
Throughout history even a string of notable Royals including King Henry and Queen Elizabeth I have fallen victim to the ‘Ginger curse’.
But busker-turned platinum-selling pop artist Sheeran, 26, has finally made ginger cool, and his fellow flame-haired males are reaping the rewards by “getting lucky” between the sheets.
A poll of red-headed British blokes found one in five 25 to 34-year-olds have had more female attention since Sheeran shot to fame.