72Point produced a video for Asda which looks at the process their sprouts go through, from the farm to the customer’s fork.
As Asda gets ready to sell 1.1 million sprouts in the build-up to Christmas, our video shows ‘sprouts eye view’ of his journey from harvest to shelf. All Asda’s sprouts are grown in the UK and the little green star of the film hails from M Baker Produce, in Boston, Lincolnshire, who work closely with the retailer throughout the year to make sure their sprouts are in peak condition all year round, and especially for the all-important Christmas Dinner.
The story and video were distributed to relevant digital media by our digital team.
Methods and tools:
News copy writing
Newswire and digital distribution
Asda’s story was featured on major news sites in the UK, including the Sun, the Metro, and the Daily Star. The story was also posted on Asda’s Facebook page and achieved 153K views, 699 reactions and 134 shares.