72Point worked on an integrated campaign with supermarket giant, Asda.
The client commissioned a survey of 2,000 parents to find out the most embarrassing things kids say! The average child will embarrass their mum and dad a staggering 576 times during their school years, according to the survey. Our research also found that more than half of parents admit that their children often leave them feeling humiliated in front of friends, loved ones and people they’ve not even met. Pointing out an over-weight strangers size is a common occurrence for parents as is leaving the school gates looking a rather ‘dishevelled’.
We accompanied the resulting news story with a voxpop video which our digital team distributed to relevant digital media.
Methods and tools:
News copy writing
Newswire and digital distribution
Print & digital media
Asda’s Embarrassing Kids story was featured on news sites in the UK, including The Mirror, Yahoo and a host of regional news sites such as the Western Daily Press, Salford Online and many more. The voxpop video was featured across all sites.