Client: Able Skills
Date: 12th November 2015
Campaign Title: Skills we wish we had learnt at school
Assembling flat pack furniture, jump-starting a car and wiring a plug are amongst the tasks Brits wish they’d been taught at school.
Our study for Able Skills revealed the top 30 responsibilities adults feel they would have been better off learning than subjects such as Spanish, Geography or Religious Education.
How to unblock the toilet, putting up a shelf and plastering a wall are other undertakings which should have been on the national curriculum according to millions of adults.
The story, written by our creative team and distributed via both the SWNS news wire, and SWNS Digital wire was published by the national press and 185 regional Johnston Press title. It also landed on a range of sites including the Lad Bible and UniLad, renowned for their ability to get vast numbers of shares. The story has generated an impressive 10,000 social shares so far.
This project included consumer survey, news copy writing, infographic design and media distribution.