AAT – Crazy Interview Questions

Client: AAT (Association of Accounting Technicians) Date: 5th February 2015 Campaign Title: Hot Seat - Crazy Interview Questions Brits are being left lost for words by the crazy questions posed by employers in job interviews, new research has revealed. One puzzled candidate was asked:  "Was the book Frankenstein really about state control?". Another hapless hopeful found himself pondering…

Interparcel – Losing Patience

The campaign INTEGRATED CAMPAIGN 72Point worked on an integrated campaign with Interparcel.com, an online parcel broker. The client commissioned a study of 2,000 people to discover the limits of British patience. Our research found "the average Brit loses patience after five minutes waiting to be served at a bar, 13 minutes waiting for a delayed…

Feel Unique – Style Icons

Client: Feel Unique Date: 15th January 2015 Campaign Title: Style Icons The Duchess of Cambridge has been voted the most stylish woman of 2014, according to a study.   The future Queen, 32, has topped a poll voted for by 2,000 Brits beating businesswoman and fashion designer Victoria Beckham, 40. Online MailOnline Express.co.uk Scotsman Inquisitir.com Royalcentral.co.uk Royal-Fans.com CelebDirtyLaundry.com BayouBuzz

Winter Blues Radio Days – British Airways and Anglian Home Improvements

Radio Day Anglian Home Improvements Anglian Home Improvements commissioned a Radio Day with us to talk about their recent winter blues survey. The study looked at how people's mood changes with the whether. The survey found that 50 per cent more likely to suffer from the winter blues than the opposite sex. Three quarters of the participants…